State Farm Returns to Support Fiesta Atlanta

Festival tradition of salsa dancing

Apr 22, 2010, 13:31 ET from Lanza Group, LLC

ATLANTA, April 22 /PRNewswire/ -- Lanza Group, LLC proudly welcomes partner State Farm back to Fiesta Atlanta 2010, in Centennial Olympic Park on Sunday, May 2.  

"State Farm embodies the spirit of Fiesta Atlanta and our corporate partners," says Lanza Group President Ralph E. Herrera. "They combine information with service to the community, and also entertaining and connecting with the crowd."

State Farm has become a tradition within Fiesta Atlanta through the program created by Latino staff members. Each year, State Farm staff host both their informational booth and an open salsa dance floor with music for patrons. They also provide lessons in salsa, and for this year, Calo Gitano will perform a flamenco dance as well. State Farm makes it a priority to connect with this Latino community, to give them information that will help them manage their risks, both personally and in their businesses.

"Fiesta Atlanta has become our favorite yearly event, it is an excellent way for us to connect with the Atlanta Hispanic community," said Renate Dugans Public Affairs Specialist. "The salsa floor attracts a large crowd for us to speak with people one-on-one."

Fiesta Atlanta is a free, daylong festival that features live Latin music on two stages with national and local recording artists. The children's stage includes lively, colorful acts like Mexican folkloric dancers, clowns, musicians and storytellers.  Artists will sell handmade traditional crafts and delicious Latin foods such as tacos and aguas frescas.  The festival's partners will provide samples of their products and interactive displays. Fiesta Atlanta is Sunday, May 2 from 10 A.M. to 7 P.M.  For more information, visit

About Lanza Group:  

Lanza Group, LLC is an Atlanta-based Hispanic marketing, PR and events firm that provides bi-cultural marketing solutions; connecting marketers to Hispanics throughout the United States and beyond. Lanza Group produces Atlanta's official Cinco de Mayo celebration – Fiesta Atlanta, as well as Georgia's Hispanic Heritage Month kick-off celebration, Fiesta Georgia. For more information, please call us at 404.350.0200 or visit


Katie Anderson


SOURCE Lanza Group, LLC