Steak 'n Shake and Rahal Letterman Lanigan Racing Debut Indy Car Ahead of Toyota Grand Prix at Long Beach
Apr 15, 2015, 06:42 ET
SANTA MONICA, Calif., April 15, 2015 /PRNewswire/ -- Steak 'n Shake®, home of hand-crafted, premium Steakburgers™ and hand-dipped milkshakes, today unveiled its No. 15 Indy car at a first-look fan event in Santa Monica.
Steak 'n Shake will debut as the primary sponsor of the No. 15 Indy car, driven by Graham Rahal and co-owned by Indianapolis 500 winner Bobby Rahal, David Letterman and Mike Lanigan, at the Toyota Grand Prix of Long Beach this weekend.
Driver Graham Rahal was on hand today at the Santa Monica Steak 'n Shake with the newly wrapped No. 15 Indy car.
"I'm a longtime fan of Steakburgers and milkshakes, so this new relationship with Steak 'n Shake really fits perfectly," said Rahal. "I grew up going to Steak 'n Shake with my family, and I'm thrilled to welcome the brand to Rahal Letterman Lanigan Racing and the IndyCar Series."
Steak 'n Shake will be the primary sponsor at six Verizon IndyCar Series races including the 99th running of the Indianapolis 500. The partnership includes races at Long Beach, two events at Indianapolis Motor Speedway and Detroit and Mid-Ohio. Steak 'n Shake will remain an associate sponsor of the No. 15 Indy car for the rest of the 2015 IndyCar Series season. It is the first time that the Indianapolis-based company will be involved in IndyCar racing.
"We are extremely excited to debut the No. 15 Steak 'n Shake Indy car and look forward to our partnership with the Rahal Letterman Lanigan Racing team," said Steak 'n Shake Senior Vice President of Marketing Jim Flaniken.
Steak 'n Shake commemorated the debut with a fan event at its Third Street Promenade location Wednesday featuring a meet and greet with Graham Rahal, live music from celebrity DJ Casey Connor and photo opportunities with the Maxim Girls in attendance. Guests at the event entered to win autographed merchandise, Toyota Grand Prix of Long Beach race tickets, VIP pit passes and all-access race day passes and a limited number of exclusive IndyCar Experience 2-seater rides.
Steak 'n Shake's Santa Monica location opened last October with counter service that offers a menu of only the freshest ingredients, serving up its famous Original Double 'n Cheese Steakburger, along with hand-dipped milkshakes and fresh, hand-cut fries.
For additional information, visit www.steaknshake.com or www.facebook.com/steaknshake.
About Steak 'n Shake Inc.
Steak 'n Shake, a classic American brand, serves premium burgers and shakes in more than 500 restaurants across the country and the world. Founded in 1934 in Normal, Illinois, Steak 'n Shake is the leader in the "better burger" segment of the restaurant industry, serving hand-crafted, premium Steakburgers and hand-dipped milkshakes. Steak 'n Shake is the recipient of the Nation's Restaurant News Golden Chain Award. Zagat has recognized Steak 'n Shake as having the #1 Milkshake. Steak 'n Shake Inc., based out of Indianapolis, Indiana, is a wholly owned subsidiary of Biglari Holdings Inc.
About Rahal Letterman Lanigan Racing
Rahal Letterman Lanigan Racing, based in Hilliard, Ohio and Brownsburg, Ind., is co-owned by three-time IndyCar Champion and 1986 Indianapolis 500 winner Bobby Rahal, CBS LATE SHOW host David Letterman and Mi-Jack co-owner Mike Lanigan. In 2015 the team will compete in their 24th year of open wheel competition and attempt to add to their 20 wins – including the 2004 Indy 500 from pole with Buddy Rice -- their 29 poles, 81 podium finishes and 1992 series championship. The team also competed in the American Le Mans Series from 2009-2013 as BMW Team RLL where they won both the Manufacturer and Team Championships in the GT category in 2010 and swept all three GT titles in 2011 - Manufacturer, Team and Driver. In 2012, the team finished second in the Team Championship and third in the Manufacturer Championship and in 2013, the team finished second in the Driver, Team and Manufacturer Championship. In 2014, BMW Team RLL competed in the GTLM class of the TUDOR United SportsCar Championship with a two-car program and earned six podium finishes including four second-place finishes. In 2015, the team opened the season by scoring their 50th podium finish of second place at the Rolex 24 at Daytona and will attempt to add to their 10 wins.
Photo - http://photos.prnewswire.com/prnh/20150415/198976
SOURCE Steak 'n Shake