Steinhafels and Simmons ComforPedic Loft Surprise Vernon Hills Firefighters With Station Makeover

VERNON HILLS, Ill., Oct. 25, 2011 /PRNewswire/ -- Simmons Bedding Company and Steinhafels, one of the fastest-growing furniture and mattress retailers in the Midwest, this month surprised firefighters at Station 2 in the Countryside Fire Protection District with new living, dining and bedroom furniture in honor of their ongoing service to the local community. Visit http://www.comforpedic.com/vernon-hills-makeover to watch a video of the surprise makeover.

(Photo: http://photos.prnewswire.com/prnh/20111025/CL93084 )

"We wanted to thank our local firefighters during Fire Prevention Week for the important service they provide to the community," said Gary Steinhafel, President and CEO of Steinhafels. "Not only do they risk their lives to protect fellow citizens, they also spend countless hours on educational outreach to help prevent emergencies. We're honored to help create a comfortable place for these heroes to relax and unwind."

With the help of Countryside's fire chief, Jeff Steingart, and its public education coordinator, Anthony Rodkey, representatives from Steinhafels and Simmons made the surprise delivery on Monday, Oct. 10 while the firefighters were at an off-site training, scheduled to keep them away from the fire station and the surprise under wraps. Steinhafels enhanced the comfort and functionality of the station's day room with two new recliners, an end table to store remotes and magazines, a pub table and chairs for games and reading as well as three updated kitchen table and chair sets. With classic styles and durable finishes, the furniture will serve the station for years to come.

Simmons Bedding Company helped firefighters who "work hot" to "sleep cool" through a donation of 12 new mattresses and foundations from its redesigned ComforPedic Loft™ memory foam mattress collection. Featuring Simmons® NxG® Memory Foam, the new line introduces a revolutionary AirCool™ Sleep System designed to provide a cool, comfortable and supportive sleep experience. It also features a mesh border that promotes airflow and breathability, along with a cooling Transflexion™ Core for extra support and additional heat dissipation.

"ComforPedic has a strong commitment to giving back to the communities in which we operate, and we're proud to be able to give back to Vernon Hills," said Anne Kozel, Simmons' Specialty Sleep brand director. "This dedicated team of firefighters works long, hot hours, and we're proud to help give them the cool, comfortable night's sleep they deserve."

In August, Steinhafels, Wisconsin's leading furniture and mattress retailer, opened its first out-of-state store in Vernon Hills, IL. The 101,000 square foot, state-of-the-art super store occupies the former EXPO Design Center in the Marketplace Shopping Center and is the largest store of its kind in Lake County and second largest in Chicagoland.

The Vernon Hills fire station makeover is part of a nationwide initiative from Simmons in connection with the company's 20-week ComforPedic Loft™ road show tour, a mobile showroom traveling more than 10,000 miles to visit 35 retailers across the country. Station 2 in the Countryside Fire Protection District is the second of five fire stations around the U.S. to receive a mattress makeover from Simmons and a local retail partner.  

For more information on Steinhafels, visit www.steinhafels.com. To learn more about Simmons Bedding Company and ComforPedic Loft™, visit www.simmons.com.

About Steinhafels

Steinhafels is Wisconsin's award-winning, sales-leading furniture and mattress retailer generating revenue of over $100 million in 15 stores in that state. Founded 77 years ago, Steinhafels prides itself on its diverse line of furniture products, forward thinking, environmental consciousness, and community giving.  It is known for its award winning environmental projects and recycling programs.  Steinhafels is headquartered in a 420,000 square-foot corporate campus in Waukesha (WI).  The facility is divided into a 250,000 square-foot distribution center, 120,000 square-foot showroom floor, corporate offices, and a community room. Overall, Steinhafels employs over 500 people, 100 in Illinois in its 16th store. For more information visit www.steinhafels.com.

About Simmons Bedding Company

Atlanta-based Simmons Bedding Company is one of the world's largest mattress manufacturers, manufacturing and marketing a broad range of products including Beautyrest®, Beautyrest Black®, Beautyrest NxG®, ComforPedic by Simmons™, ComforPedic Loft™, Natural Care® and BeautySleep®. Simmons Bedding operates 19 conventional bedding manufacturing facilities across the United States, Canada and Puerto Rico. Simmons Bedding also serves as a key supplier of beds to many of the world's leading hotel groups and resort properties. Simmons Bedding is committed to developing superior mattresses and promoting a higher quality sleep for consumers around the world. For more information, visit www.simmons.com or follow Simmons Bedding on Facebook, Twitter and YouTube.

About AOT Bedding Super Holdings, LLC

AOT Bedding Super Holdings, LLC owns and manages two of the world's largest bedding manufacturers, Simmons Bedding Company and National Bedding Company, LLC.  Under AOT Bedding's direction and leadership, the two companies work together where joint activities can achieve efficiencies, enhance results or provide better products and services to customers. In the marketplace, Simmons is responsible for maximizing the success of the Beautyrest®, ComforPedic®, Natural Care® and BeautySleep® brands, while National Bedding is responsible for its competing brands of Serta®, iComfort® and Perfect Sleeper®.

FOR INFORMATION
Christine Foster
three PR
404.835.4524
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Leslie Thompson
three PR
404.835.4525
[email protected]

SOURCE Simmons Bedding Company