Stephen Moegling Joins Hailey Sault As Senior Vice President Of Growth

Moegling, a well-known figure in the health care marketing industry, will work closely with the company's leadership, strategic marketing and creative teams. In his role, he will share the Hailey Sault story in the marketplace, as well as write and speak about trends and opportunities that impact health and cause-driven brands. In addition, Moegling plans to develop new products and services designed to help the needs of health and cause-driven brands.

"Stephen is a big addition to Hailey Sault and caps off a year where we've been able to expand our capabilities by adding tremendous talent to our team," says Mike Seyfer, Hailey Sault partner & chief executive officer. "He is widely considered to be one of the best health care marketers within the agency space."

A cum laude graduate of Kent State University, Moegling's 20-year career includes marketing work in Akron, Ohio for retail brands Goodyear Tire, Healthy Choice Frozen Foods, Perdue Chicken and Duracell Batteries. His most recent position was as a principal with a health care marketing agency in the state of Virginia. He has been awarded Health Care Communicator of the Year by the Tennessee Society for Healthcare Marketing and Public Relations, written about health care marketing for top industry publications and been faculty at the two largest national health care marketing associations—The Society for Healthcare Strategy and Market Development and the Forum for Healthcare Strategists.

"Health and cause-driven brands are facing a critical crossroads," says Moegling. "The blinding speed of change throughout the industry and constantly shifting desires and demands from consumers are forcing brands to choose one of two paths: extinction or extreme loyalty among consumers. I wanted a firm that could truly navigate health and cause-driven brands through these challenging times. I found that firm in Hailey Sault and I couldn't be more excited to join the team."

ABOUT HAILEY SAULT:
Pronounced "hey lee soo," the Duluth, Minn.-based company with a sister office in Richmond, VA has a 40-year history of creating marketing communications strategies for clients across the U.S. including nonprofit and private hospitals, community agencies and advocacy groups. Hailey Sault is ranked as one of OUTSIDE magazine's Best Places to Work in 2017 as a company committed to creating a healthier world inside and out. For more information, visit haileysault.com or connect on Facebook, Twitter, Instagram and LinkedIn.

CONTACT: Mike Seyfer, partner & chief executive officer, Hailey Sault, at 218.728.3652 or [email protected]

SOURCE Hailey Sault

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