Steven Deutsch Named President of U-Haul Company of Nevada

Mar 04, 2011, 16:46 ET from U-Haul

LAS VEGAS, March 4, 2011 /PRNewswire/ -- Executive Vice President (EVP) Bob Willson and District 15 Area District Vice President (ADVP) Jeremy Frank jointly announced today that Steven Deutsch has been promoted to marketing company president (MCP) of UHC of Nevada (Co. 838) in Las Vegas, Nevada.


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Deutsch began his U-Haul career in May 2002 as assistant general manager at South Las Vegas Blvd. U-Haul Center (838-024). Shortly thereafter, he was promoted to general manager (GM) of Nellis Blvd. U-Haul Center (838-025). After a year of managing 838-025, in June 2003, Deutsch was named GM of U-Haul Moving and Trailer Hitch Center of Las Vegas (838-069), the position he held for seven years until his recent promotion. Today, Deutsch will oversee all operations of UHC of Nevada, including truck, trailer and storage rentals. His U-Haul experience and his proven leadership skills certainly will drive Team 838 to success.  

"With Steven's experience and positive can-do attitude, I know he will be a great asset and leader of his team," ADVP Frank affirmed. "His ability to handle any situation, no matter what, will bring him and his team great success!"

In assuming his new role, Deutsch is most excited to take on the challenge of serving as president of Co. 838, and is looking forward to teaching as well as learning from his new team members. Deutsch plans on working one on one with his team to make sure they understand why programs are put into place vs. just being told what to do. He believes that if he is able to teach and show his team members, they will benefit from understanding the implementation of U-Haul policies and procedures in order to increase storage occupancy.

Deutsch's main goal is to ultimately increase storage occupancy, which will drive overall profits. He plans on reaching this goal by applying his company's built-in strength, which, he says, is knowledge. Deutsch explains that Co. 838 has team members who have been with the company for many years, and by combining their strength and knowledge with his own, he is certain they can increase the core strength of the company, which in turn will lead to increased storage occupancy, transactions and profits throughout UHC of Nevada.

"It takes a strong core along with good teamwork for any team to win... After all, the Yankees did not win 27 pennants without having a strong core and good teamwork," Deutsch explained. "I am dedicated to the company and believe that with hard work and dedication, we can all succeed."

About U-Haul

Since 1945, U-Haul has been the choice for the do-it-yourself mover, with a network of more than 16,300 locations in all 50 States and 10 Canadian provinces. U-Haul customers' patronage has enabled the Company to maintain the largest rental fleet in the do-it-yourself moving industry with approximately 104,000 trucks, 80,000 trailers and 36,000 towing devices. U-Haul offers more than 406,000 rooms and 36 million square feet of storage space at nearly 1,100 owned and managed facilities throughout North America. U-Haul is the consumer's number one choice as the largest installer of permanent trailer hitches in the automotive aftermarket industry. The Company supplies alternative-fuel for vehicles and backyard barbecues as one of the nation's largest retailers of propane.

U-Haul was founded by a Navy veteran who grew up during the Great Depression. Tires and gas were still rationed or in short supply during the late 1940s when U-Haul began serving U.S. customers. Today, that background is central to the U-Haul Sustainability Program: "Serving the needs of the present without compromising the ability of future generations to meet their own needs."  Our commitment to reduce, reuse and recycle includes fuel-efficient moving vans, neighborhood proximity, moving box reuse, moving pads made from discarded material and packing peanuts that are 100% biodegradable.  Learn more about these facts and others at


Joanne Fried

Ashleigh Wagner
U-Haul Public Relations