Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

AARHUS, Denmark, Sept. 25, 2025 /PRNewswire/ -- Stibo Systems, a global leader in master data management (MDM) solutions, today announced the availability of MDM SmartSync™ for Salesforce, a solution that brings governed, AI-ready customer data from Stibo Systems MDM platform directly into Salesforce. By preventing duplicates at the source, synchronizing golden records in real time, and surfacing MDM governance in the CRM workflow, SmartSync helps sales, service and marketing teams make better decisions with confidence.

Without a strong data foundation, CRM environments accumulate duplicate records, fragmented profiles, and outdated information, hurting productivity, personalization, and compliance. According to a recent Validity report, 31% of CRM administrators say poor-quality data costs their business at least 20% of annual revenue. SmartSync addresses these issues with proven patterns and built-in controls so teams can rely on a single, trustworthy customer view and accelerate AI use cases across the front office.

"Salesforce is one of the most powerful platforms in the industry, but it's only as good as the data you put into it," said Michael Blough, Chief Sales Officer at Stibo Systems. "With MDM SmartSync for Salesforce, our customers can eliminate duplicate records, trust every interaction, and unlock AI-ready data that drives smarter decisions, stronger relationships, and faster growth."

What's inside MDM SmartSync for Salesforce:

• Real-time duplicate prevention: Protect revenue by stopping costly errors before they enter Salesforce with native "search before create" functionality.
• AI-ready customer data: Cleanse and validate CRM records to feed AI tools.
• Unified customer view: Empower sales and marketing teams with a single, trusted customer profile in Salesforce.
• Always current information: Bidirectional synchronization and seamless merge handling ensures golden records remain consistent between Stibo Systems MDM platform and Salesforce.
• Best practice application integration: Remove the guesswork from Stibo Systems MDM and Salesforce integration strategy.
• Future-proof integration: Ensure long-term Salesforce compatibility, avoiding costly rework

"Enterprises don't just need clean data today – they need confidence their data landscape will keep pace with tomorrow's complexity," said Neda Nia, Chief Product & Growth Officer at Stibo Systems. "SmartSync bakes governance and flexibility right into the workflow, so when you roll out new regions, products, or AI use cases, the foundation is already there."

With this solution now available, enterprises can ensure Salesforce truly delivers on its promise: a single, reliable hub for customer engagement that fuels business innovation and competitive advantage.

Learn more about MDM SmartSync for Salesforce.

About Stibo Systems
Stibo Systems is a leading enabler of trustworthy data through AI-powered master data management. Built on a robust and flexible platform, our SaaS solutions empower enterprises around the globe to deliver superior customer and product experiences. Our trusted data foundation enhances operational efficiency, drives growth and transformation, supports sustainability initiatives and bolsters AI success. Headquartered in Aarhus, Denmark, Stibo Systems is a privately held subsidiary of Stibo Software Group, which guarantees the long-term perspective of the business through foundational ownership. More at https://www.stibosystems.com.

For more information, please contact: 
Katherine Hahn 
Public Relations Manager 
[email protected]

SOURCE Stibo Systems