Stockpress challenges the case for Enterprise DAM complexity

A new generation of SaaS companies is proving that powerful software doesn't have to mean enterprise complexity. Stockpress argues Digital Asset Management should be no different. Enterprise DAM can be useful for some companies, but many marketing teams need powerful content management without the infrastructure, implementation and pricing model of traditional enterprise platforms.

BOSTON, Sept. 15, 2026 /PRNewswire/ -- Stockpress, the Digital Asset Management (DAM) platform built for marketing, brand, and creative teams, is challenging a longstanding assumption in the DAM market: that the more a DAM can do, the harder, and more expensive, it has to be to buy, set up and use. Compare Stockpress to traditional enterprise DAM platforms.

Enterprise DAM has an important role. Organizations managing intricate product ecosystems may need their DAM synchronized with PIM systems, complex metadata structures, multi-stage approvals, rights management, automated asset transformations, and distribution across multiple markets and channels.

But many marketing teams are solving a different problem. They need one place to organize their content, easier ways to find it, control over who can access it, tools to collaborate and share it, and confidence that people are using the right assets. Stockpress calls the gap between these two needs the enterprise DAM divide — the space between the DAM capabilities a team actually needs and the complexity it can end up buying instead.

Stockpress has taken a different approach: combining advanced DAM capabilities with a platform designed to be self-service, transparent, affordable, and accessible to the whole team.

Stockpress is built around:

• AI-powered tagging, visual search, facial recognition, and duplicate detection, so teams can find content without relying on perfect folder structures.
• Collections, metadata, version control, and custom permissions, giving teams the organization and control, enterprise DAM promises, without the setup overhead.
• Collaboration, sharing, and Content Portals, so approved content reaches the people who need it, inside and outside the organization.
• Integrations with the tools marketing and creative teams already use, rather than requiring a new ecosystem built around the DAM.
• Unlimited users on every plan, with pricing based primarily on storage and features rather than seats, so adding an agency or a new hire doesn't change the bill.

Stockpress argues that DAM pricing should encourage adoption, not ration it. If the goal is to create a central content library for an organization's assets, every additional person who can access that source makes it more useful - not less.

"Sure, Enterprise DAM is necessary for some organizations with complex content challenges and a dedicated team to run the platform," said Jessica Storry, CEO and co-founder of Stockpress. "But somewhere along the way the industry decided that DAM had to be expensive and complicated. It doesn't. We built Stockpress to prove that a DAM can do everything a marketing team needs and still be easy to set up, easy to use, and affordable. That's the bar we set for ourselves."

"Some of the most interesting software companies today are separating powerful capabilities from the traditional enterprise software model," said Ian Parkes, co-founder of Stockpress. "They're making powerful products easier to buy, faster to adopt and simpler to understand. We think DAM is ready for exactly the same shift."

Stockpress publishes its pricing directly, starting at $99 per month with unlimited users included — a contrast to the request-a-quote model most enterprise DAM platforms use, where pricing depends on negotiated, per-seat contracts.

Stockpress sees the enterprise DAM divide as part of a broader shift in how organizations evaluate DAM—from assuming more capability always requires more complexity to asking how much DAM a team actually needs.

About Stockpress

Stockpress is an AI-powered Digital Asset Management (DAM) platform built for marketing, creative, brand, sales, and operations teams that need to organize, find, manage, and share digital content without the complexity or price of traditional enterprise DAM software.

Stockpress brings images, videos, documents, and other digital assets into one centralized workspace, with AI-powered search across visual content, on-screen and scanned text, and spoken words; automatic tagging; facial recognition; duplicate detection; automated Collections; version control; custom permissions; secure sharing; and integrations.

Every Stockpress plan includes unlimited users, giving organizations powerful DAM capabilities that are simple to implement, easy to use and affordable to scale DAM capabilities that are simple to implement, easy to use, and affordable to scale.

Company contact:
Ian Parkes - ian@stockpress.co

SOURCE Stockpress