Stockpress Launches MCP, Connecting Content with People, Platforms and AI.

New MCP connects Stockpress content libraries with AI tools, allowing teams to find, understand, and organize their assets simply by asking.

BOSTON, Oct. 28, 2026 /PRNewswire/ -- Stockpress, the Digital Asset Management (DAM) platform built for marketing, brand and creative teams, today announced the launch of its Model Context Protocol (MCP) server, opening up new ways for organizations to find, organize and put their existing content to work through the AI tools and LLMs, such as ChatGPT and Claude, they choose to use.

Organizations have spent years creating valuable images, videos, presentations, documents, and brand assets. But even the best content isn't much use if people can't find it, understand what's available, or put it to work.

And as AI becomes part of everyday work, there's a new opportunity: what if your AI tools could work with all that content, too? That's exactly what Stockpress MCP makes possible.

Stockpress MCP is available now. See how it works here.

Using Model Context Protocol, an open standard for connecting AI applications with external systems, Stockpress allows compatible AI tools to access and interact with the content organizations already manage in their workspace.

No new platform to learn. No moving files into another system. Just a new way to work with the content you've already got. Or as Stockpress CRO Ian Parkes frames it: "Don't just find your content. Put it to work."

With Stockpress MCP, teams can use everyday language to:

• Find the right assets: Search images, videos, documents and brand files using descriptions, tags, metadata and filters, without digging through folders.
• Get more from existing content: Ask AI to review images, recommend assets for campaigns, compare logo versions or identify content worth reusing.
• Organize without the legwork: Create Collections, gather relevant files and build Smart Collections that automatically update as matching content is added.
• Understand their content libraries: Identify untagged files, review metadata, uncover organizational gaps and better understand the content they already own.
• Turn content into something useful: Use connected AI tools to help create asset inventories, campaign recommendations and reports from content stored in Stockpress.

For marketing, brand and creative teams, that means less time hunting for files and more time putting them to good use.

"AI is only as useful as what it can see," said Jessica Storry, CEO and co-founder of Stockpress. "Our customers are working in AI tools every day, but their best content has been a few steps (and downloads!) away. Stockpress MCP closes that gap and brings their brand library into the tools where the work is already happening."

Your content stays. The possibilities grow.

The launch builds on the existing AI capabilities of Stockpress, including automatic tagging, facial recognition, text extraction, and video transcription, which help teams find and understand their content.

MCP takes that a step further, connecting Stockpress to the growing ecosystem of compatible AI applications while respecting existing workspace permissions.

Rather than building another AI workspace, Stockpress is making the tools organizations already use more capable by giving them access to the content they need. As Ian Parkes adds: "It's a natural evolution of DAM: from a place to store and manage content into a connected foundation for how people, platforms and AI work with it."

Your content stays in Stockpress. Where you put it to work is up to you.

Ready to try it? Learn how to connect a Stockpress workspace to LLMs like ChatGPT and Claude in our Help Center.

About Stockpress

Stockpress is an AI-powered Digital Asset Management (DAM) platform that helps marketing, creative, brand, and content teams organize, find, manage, and share digital assets without the complexity or cost of traditional enterprise DAM software.

With powerful AI features, Collections, version control, secure sharing, and integrations, Stockpress makes content accessible and useful across organizations. Transparent pricing, self-serve setup, and unlimited users on every plan make professional DAM simple to adopt and affordable to scale.

Company contact:
Ian Parkes - [email protected]

SOURCE Stockpress