Stop Being Boring! - New Book "Exceptionalize It!™" Outlines the New Performance Standard

HACKENSACK, N.J., Oct. 25, 2012 /PRNewswire/ -- Strativity Group announces today the release of Exceptionalize It!™ Stop Boring, Start Exciting Your Customers, Your Employees and Yourself! (4i, 2012).  Arguing that most organizations and employees succumb to the comfort of average performance, the book asserts that average performance no longer delivers results. Everyone in the organization, during each interaction must raise their performance to the level of exceptional.

"We live in a new world of exceptional or bust!  The performance standard has changed. Average will not do it anymore.  If you are ready to stop boring your customers and start exciting them, Exceptionalize It™ is your guide for the future,"said Lior Arussy. President of Strativity Group and author of 5 books including Customer Experience Strategy (4i, 2010), Excellence Every Day (2008), Passionate and Profitable (Wiley 2006).

You are invited to discover:

• The performance standard has changed; stop boring your customers and start impressing them
• Cynicism kills your organization's performance; it is the cancer that reduces you to a commodity and will not go away by itself
• Memories are the currency of loyalty and profitability
• You are defined by the sum total of the memories you create
• WOW is surprising and impressing customers. 
• Every day is an opportunity to Exceptionalize It!™

In a direct call to action, this easy to read book challenges every employee to examine his or her performance assumptions and raise the bar. The book is an excellent tool for managers to help them incorporate excellent performance into every staff meeting.

Retail price $11.99; the book is available at amazon.com, barnesandnoble.com and at select stores nationwide.

Lior Arussy is hosting a free webinar highlighting key concepts in the book on November 1, 2012 from 2:30-3:30 Eastern. To register, please contact Strativity Group at [email protected].

For further information and for interview opportunities contact [email protected].

To book Lior Arussy for your next event contact [email protected].

About Lior Arussy

One of the world's authorities on customer experience and customer centric transformation, Lior Arussy delivers results. His strategic framework converts organizations from product to customer centricity.

Arussy is the founder of Strativity Group, a global customer experience research and consulting firm, which helps clients create delightful customer experiences and execute profitable customer strategies. Arussy grew the company from his garage to a multi-national professional firm with offices in the US, Australia, Canada, England, Germany, Latin America, Norway, Spain and Turkey.

Among his clients are FedEx, Mercedes-Benz, Royal Caribbean Cruise lines, Royal Mail, Sage, Capital One, Honeywell and Gaylord Hotels. His work impacted 200 million customers and 300,000 employees in 20 countries.

SOURCE Strativity Group