Storiad and Bitta AI Partner to Turn Books Into Interactive Marketing and Sales Assets
New partnership gives authors and publishers a new way to engage prospective readers, demonstrate the value of their books, and create new opportunities to generate book sales
CHARLESTON, S.C., Sept. 14, 2026 /PRNewswire/ -- Storiad, the Author Marketing Operating System for published authors, and Bitta AI, creator of the Living Book, today announced a strategic partnership designed to give authors and publishers a new economic tool for marketing and selling books.
Through the partnership, eligible Storiad authors and publishers will be able to transform their book into an AI-powered Living Book, creating an interactive experience that allows prospective readers to engage directly with the book before deciding whether to buy it.
Unlike traditional book marketing assets such as advertisements, excerpts, reviews, and social media posts, a Living Book gives a prospective reader an opportunity to experience the book itself.
A nonfiction reader might ask questions about an author's ideas, practice a sales or negotiation technique described in the book, or apply the author's methodology to a real-world situation.
A fiction reader can interact with characters and explore elements of the author's story universe.
The result is a new kind of book-marketing asset: one that does more than describe the book. It lets the reader experience the book.
Creating More Economic Value From Every Book
Authors invest significant time and money creating, publishing, and marketing their books. Yet most book-marketing tools operate outside the book itself.
The Storiad and Bitta partnership is intended to change that.
A Living Book can become a reusable marketing asset that authors can incorporate into their existing promotional campaigns, websites, social media, email marketing, publicity efforts, presentations, and other reader-outreach activities.
Instead of simply asking a prospective reader to buy a book, authors can give that reader a reason to experience the book first.
That creates a potentially valuable new step between awareness and purchase.
See a book → Interact with the book →
Experience the value of the book → Buy the book.
For authors selling knowledge-based books, the economic opportunity may be particularly significant. A book about leadership, sales, negotiation, business, personal development, or other practical subjects can demonstrate its value by allowing a prospective reader to actually use the author's ideas.
For fiction authors, the opportunity is different but equally compelling: an interactive experience can create a deeper connection with a book's characters and world, potentially turning a passive book sample into an active reader experience.
From Book Marketing to Book Engagement
More than 250,000 new titles are released in the United States each year, creating an enormous challenge for authors trying to capture attention and convert that attention into sales.
Traditional marketing gives authors limited opportunities to demonstrate what makes a book worth buying.
A Living Book introduces another option.
Readers can:
Talk to the book
Ask questions about passages and explore the author's ideas.
Practice with the book
Apply concepts and methods from the book to realistic situations.
Bring their own situation
Use their own information or circumstances to explore how the author's framework applies.
Step inside the story
For fiction, interact with characters and explore the author's story world.
Create a reader relationship
Reader interactions can provide authors with insights into what readers are asking about and where they are engaging with the material.
That last element is particularly important to Storiad.
"The economics of book marketing are pretty simple," said Ramzi S. Hajj, Founder and CEO of Storiad. "Authors spend money and time trying to get people to notice their books, understand their books, and ultimately buy their books. A Living Book gives them something fundamentally different. Instead of just telling someone why they should buy a book, we can give them a way to experience the book before they buy it."
A New Asset for the Author Marketing OS
Storiad was built around a straightforward objective: helping authors plan, execute, and manage the marketing of their books.
The partnership with Bitta expands the types of assets authors can use within that process.
A Living Book can potentially be incorporated into multiple stages of a Storiad marketing campaign, including:
- Lead generation
- Author websites
- Email campaigns
- Social media
- Publicity
- Media outreach
- Book launches
- Reader engagement
- Book promotion campaigns
This creates an opportunity for authors to get more economic value from a single piece of intellectual property: their book.
"The book has always been the author's primary product," said Siyuan Guo, CEO of Bitta AI. "We're creating a way for that product to become interactive. The goal is not to replace the book. It is to give readers another way to discover its value."
See the Living Book in Action
A Living Book goes beyond a traditional excerpt or sample chapter.
A nonfiction reader can ask questions about the author's ideas, practice concepts from the book, or apply the author's methodology to a real-world situation. For fiction, readers can eventually interact with characters and explore elements of the author's story world.
Watch a Living Book demonstration:
The Opportunity for Authors and Publishers
The partnership is initially focused on nonfiction titles that teach a skill, with fiction applications following.
Authors and publishers interested in participating can register for the Bitta AI release through Storiad:
https://bitta.ai/partners/storiad
Participating authors will be on-boarded as Living Book experiences become available.
About Storiad
Storiad is the first Author Marketing Operating System, built to help published authors plan, execute, and manage the entire lifecycle of marketing a book in one place.
Storiad combines marketing planning, campaign management, AI-powered assistance, author marketing tools, and a database of more than 50,000 media contacts, reviewers, and influencers.
Founded by Ramzi S. Hajj and headquartered in Charleston, South Carolina, Storiad's mission is simple: help authors sell more books.
Learn more at www.storiad.com.
About Bitta AI
Bitta AI is the home of the Living Book, a new interactive format that allows readers to converse with, practice with, and learn from books and other written content.
Bitta's technology transforms books, textbooks, and methodologies into interactive experiences designed to deepen reader engagement while providing insights back to authors.
Bitta AI is based in Chicago, Illinois.
Learn more at www.bitta.ai.
Media Contacts
Ramzi S. Hajj
Founder & CEO, Storiad, Inc.
[email protected]
Siyuan Guo
CEO, Bitta AI
[email protected]
SOURCE Storiad, Inc.
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