New software category gives authors a unified system to plan, execute and manage book marketing
CHARLESTON, S.C., Sept. 4, 2026 /PRNewswire/ -- Storiad today introduced the Author Marketing OS, a new category of software designed to give authors a single system for planning, executing and managing the marketing of their books.
Authors have never had more tools available to market their books. They have social media platforms, email services, advertising platforms, AI tools, websites, databases and countless other resources. Yet those tools remain largely disconnected, leaving authors to figure out how to organize the entire job of marketing a book themselves.
Storiad's premise is simple: authors don't need more marketing tools. They need a system for using them.
"Authors are expected to market their books like businesses, but they've never really had that kind of software businesses use to manage their marketing," said Ramzi S. Hajj, founder of Storiad. "We've had writing software. We've had publishing software. We've had thousands of individual marketing tools. What we've been missing is an operating system for the whole job of marketing a book."
A New Category for an Old Problem
Marketing a book involves far more than creating a few social media posts or sending emails to a limited list.
Authors need to identify their target readers, establish marketing goals, develop a strategy, create promotional materials, find relevant media and industry contacts, conduct outreach, follow up, maintain visibility and measure what is working.
Those activities have traditionally been handled across multiple tools, documents and services.
Storiad brings them together in a single platform designed specifically around the author's book marketing workflow.
The company defines an Author Marketing OS as "a unified system that organizes the major functions of book marketing, including strategy, planning, execution and optimization." Rather than replacing every marketing tool an author may use, the Storiad OS provides the strategic and operational structure that connects those activities.
Storiad is introducing the Author Marketing OS as a new software category built specifically around the job of marketing a book.
From Strategy to Execution
At the center of Storiad's approach is Book Promotion nMotion™, a proprietary system that helps authors turn a book marketing strategy into an actionable campaign.
Book Promotion nMotion™ organizes promotion around eight core areas:
- Promotional Asset Creation
- Market Research
- Social Media Management
- Emailing & Follow-up
- Networking
- Marketing
- Publicity
- Blogging & Newsletter
For each area, authors can develop strategies, planning documents and step-by-step checklists designed to move their campaigns from ideas to action.
"There's a really big difference between giving an author a marketing plan and giving an author a system they can actually use to run the campaign," said Hajj. "Our goal is to make book marketing something an author can learn, organize, execute and improve upon over time."
Built Around the Author's Book Sales Goal
Storiad begins with a simple question for the author:
How many books do you want to sell?
Its Book Sales Calculator helps authors establish a specific sales target and understand the marketing activities required to pursue it. From there, the platform provides tools and workflows for building and managing a campaign around that book sales goal.
The platform includes CRM-style contact management, a database of more than 52,000 verified book promotion contacts, marketing planning tools such as a Target Reader Profile, email outreach, social media tools, an author website builder, a press room, publicity resources, campaign management and other book marketing capabilities.
Storiad is being used by thousands of authors, giving the company real-time experience developing software around the practical challenges authors face when promoting their books.
AI as Part of the Marketing System
The Author Marketing OS also incorporates StoriA, Storiad's AI Author Assistant.
StoriA is designed to help authors work through the marketing process, from developing strategies and plans to creating marketing materials and determining what to do next.
"AI is very good at creating things," said Hajj. "But creating another piece of content isn't necessarily the answer to an author's marketing problem. The bigger questions center around who should I reach, what should I say, what should I do next, and how does this fit into my overall campaign? That's where we think AI can become much more useful to authors."
Building the Author Marketing OS
The need for an Author Marketing OS comes from a simple reality of today's publishing environment: authors are increasingly responsible for marketing their own books.
At the same time, the number of tools available to them continues to grow.
Storiad believes the answer is not another standalone marketing tool.
It is a system.
"The ultimate goal is pretty simple," said Hajj. "We want to help authors take control of their book marketing and sell more books."
Storiad is making its Author Marketing OS available to authors through its software platform.
For more information, visit www.storiad.com.
About Storiad
Storiad is the first Author Marketing Operating System, designed to help published authors plan, execute and manage their entire book marketing lifecycle in one place. The platform combines marketing strategy, structured workflows, AI-powered assistance, CRM-style contact management, research, outreach and campaign execution.
Storiad's mission is simple: help authors sell more books.
Media Contact
Ramzi S. Hajj
Founder & CEO, Storiad, Inc.
[email protected]
626.676.4142
SOURCE Storiad, Inc.
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