Storyful & Weber Shandwick Launch Cognitive Context, a Content Intelligence Service for Marketers and Corporate Communicators

NEW YORK, April 25, 2017 /PRNewswire/ -- Storyful, the leader in discovering, validating and acquiring social video for global media organizations, and Weber Shandwick, a leading global communications and engagement agency, have partnered to develop Cognitive Context, a digital content intelligence service. As part of the joint effort, Weber Shandwick clients will have the opportunity to gain access to pre-viral social media content that is surfaced by Storyful with the same speed and accuracy that it has been delivering to leading newsrooms, including Buzzfeed, The Wall Street Journal, The New York Times, Vice and others. Storyful's content-mining technology and insights from its global team of former journalists combined with Weber Shandwick's expertise in content strategy and communications will provide marketers and communicators with a new solution for fine-tuning social strategy, managing risk and informing content programs. The companies are also co-developing a custom reporting module that will make it easier for marketers to take action after receiving Storyful data and insights, exclusive to Weber Shandwick clients.

"Social media has fundamentally redefined how news, marketing and communications professional do their job and how audiences consume content. For the last seven years, Storyful has built the technology and expertise that modern storytellers have come to rely on to report the news, create innovative advertising solutions and mitigate risk in real-time. Our global team of journalists process billions of data points a day to find the insights and content that drive strategy and content creation for our partners. Weber Shandwick's global scale and innovative approach to communications makes them an ideal partner to harness our capabilities and expand our best-in-class solutions to organizations and brands around the world," said Rahul Chopra, CEO of Storyful.

"The rules of marketing and PR today favor those willing to continually understand how trending content surfaces, who is behind it and how that impacts news and social media conversations – it's all interconnected," said Chris Perry, Chief Digital Officer, Weber Shandwick. "This unique partnership with Storyful will arm us with the insights that make our planning, content creation and integrated media programs even stronger."

Storyful's unparalled access to and insights behind billions of social posts complement Weber Shandwick's already robust planning and data/analytics capabilities, expanding the data pool to derive intelligence for clients. In addition to informing campaigns and communications programs, this partnership will help organizations more rapidly adapt to the evolution of consumer interaction with news and branded content.

About Storyful 
Storyful, a division of News Corp (NASDAQ:NWS, NWSA; ASX:NWS, NWSLV), is the world leader in discovering, verifying and acquiring the compelling and relevant user-generated video our partners need to tell stories that matter to their audiences. Storyful combines world class journalism with industry-leading technology to discover, verify and acquire the original content and provide the on-the-ground sources news and media organizations need to tell the stories that matter to their audience.

About Weber Shandwick 
Weber Shandwick is a leading global communications and engagement firm in 79 cities across 34 countries, with a network extending to 127 cities in 81 countries. The firm's diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. Weber Shandwick was the only public relations agency included on the Ad Age Agency A-list in 2014 and 2015 and the only PR firm designated an A-List Agency Standout in 2017. Weber Shandwick was honored as PRWeek's Global Agency of the Year in 2015 and 2016, The Holmes Report's Global Agency of the Year in 2010, 2012, 2014 and 2015 and The Holmes Report's Global Digital Agency of the Year in 2016. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, corporate social responsibility, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com.

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