StoryTeller Brings Hard-Hitting Excitement to Minnesota Vikings Broadcasts
Major professional football team is using StoryTeller Interactive Touchscreen News Solution by AccuWeather to bring fans closer to the action
STATE COLLEGE, Pa., Oct. 23, 2014 /PRNewswire/ -- AccuWeather, Inc., the global leader in weather information and digital media, today announced that the Minnesota Vikings have been added to the growing list of college and professional sports teams which have deployed the StoryTeller® Interactive Touchscreen Solution for their broadcast and communications. StoryTeller is a revolutionary touchscreen system that utilizes a proprietary suite of specialized applications, much in the same way smartphones utilize apps, to create and share unique, feature- and graphic-rich stories and reports.
"StoryTeller is a high-impact, highly visual unique presentation tool for virtually all business and broadcast situations and a perfect fit for professional sports," says Vice President of Sales for AccuWeather Display Systems and Services, Loren Tobia. "StoryTeller immerses audiences in the action in ways never possible before, and that's exactly why sports teams like the Minnesota Vikings find it so compelling."
For the Vikings, StoryTeller will play a big role in their new media-driven show, Vikings Connected, which was launched in September. The system allows Vikings' talent to create and deliver a broad variety of stories featuring social media interaction, live polls, 3D animations, and much more.
Says Bryan Harper, Executive Producer of the Vikings Entertainment Network, "We're very pleased with the flexibility and creativity StoryTeller brings to our new show on-air and on our website. We want to deliver something very special to our fans with unique visuals that bring them closer to the team and StoryTeller does just that." Continues Harper, "What we really like operationally about the system is how it makes it possible for us to bring dynamic content, graphics, and audience feedback to the show with very short lead-times. There's really nothing else like it when it comes to ease of use, quality, and excitement."
Vikings Connected team content is featured on their web site at http://www.vikings.com/media-vault/vikings-connected.html.
The excitement continues around the growing popularity of the StoryTeller Interactive Touchscreen Solution, which empowers sports teams, newsrooms and businesses to deliver beyond network-quality presentations that attract and hold audiences. Already used by Fortune 500 companies, sports teams, and national media across North America, including stations in all top 14 U.S. media markets and expanding globally, StoryTeller is the premier choice among professional communicators for creating and telling compelling stories with ease.
About AccuWeather, Inc. and AccuWeather.com
Every day over a billion people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hourly and Minute by Minute™ forecasts with Superior Accuracy™ for any longitude/latitude on Earth, with customized content and engaging video presentations available on smart phones, tablets, free wired and mobile Internet sites, connected TVs, and Internet appliances, as well as via radio, television, and newspapers. Founded in 1962 by Dr. Joel N. Myers – a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine's Encyclopedia of Entrepreneurs – AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news, weather content, and video for more than 180,000 third-party websites. AccuWeather's CEO, Barry Lee Myers, is an award winning leader in global weather information issues and one of the world's most recognized advocates for cooperative relationships between government weather agencies and the weather industry.
Visit http://storyteller.accuweather.com for additional information.
© 2014, The Minnesota Vikings name, team logos and uniform designs are registered trademarks of the Minnesota Vikings and may not be altered or transferred in any way.
For more information contact:
Justin Roberti / 814.235.8756 / [email protected]
AccuWeather, Inc. / 385 Science Park Road / State College, PA 16803
Sara Ball / 415.318.4367 / [email protected]
Golin / 600 Battery Street / San Francisco, CA 94111
Photo - http://photos.prnewswire.com/prnh/20141023/154053
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SOURCE AccuWeather
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