StoryTeller Launches Enhanced INRIX Traffic App, Expanding Newsroom Traffic Reporting Capabilities

New hyper-local features include projected drive times, customizable street labeling, AccuWeather MinuteCast™, and Traffic Cam integration to help viewers.

Apr 09, 2014, 13:15 ET from AccuWeather

STATE COLLEGE, Pa., April 9, 2014  /PRNewswire/ -- AccuWeather Global Weather Center -- The enhanced and expanded StoryTeller INRIX Traffic App now offers newsrooms a wider range of groundbreaking travel features, in addition to up-to-the-minute traffic conditions for every highway, interstate, and local road across North America, powered by INRIX.

The StoryTeller® INRIX Traffic App now delivers an expanded range of features including projected drive times, customizable street labeling, the use of Webcams and sensors from any source for remote updates and visual reporting, and MinuteCast™, a feature exclusive to AccuWeather brand partners, for precipitation start and end times.

"We're dedicated to giving newsrooms using StoryTeller real advantages in their markets by helping them grab and keep viewer attention with the highest quality, most up-to-date traffic presentations," said Ryan Ayres, Vice President of Display Systems and Services for AccuWeather, Inc. "Building on the success of our INRIX Traffic App, we've added enhancements that allow on-air talent to present breaking traffic information that you won't find anywhere else, such as precipitation start and end times and integration of local traffic cams and sensors for on-the-ground views of local traffic delays."

Powered by INRIX, the leading provider of traffic services, the Traffic App analyzes real-time data from over a hundred sources including road sensors, traffic cameras, and official accident and incident reports to help your viewers save time, fuel, and frustration every day. The app is perfect for highlighting traffic-snarling events, construction, accidents, and weather. In addition to the new features, the app includes traffic information for more than one million miles of North American roadways, accurate road closure information, travel times, special event updates, weather forecasts, and radar overlays. The INRIX Traffic App can be downloaded and added to the StoryTeller Interactive Touchscreen Newsroom Solution as easily as an app can be added to a smartphone.

StoryTeller INRIX Traffic App will be demonstrated live on Wednesday, April 9, 2014 at 11:00 a.m. PT at AccuWeather Booth SL-6819. Please join us at NAB 2014 for live demos of this and additional StoryTeller interactive applications.  As space will be limited, please plan on arriving 15 minutes early.  You can also contact us to reserve your space or schedule a private demonstration.

Why AccuWeather?
AccuWeather is a global leader in digital media, developing award-winning apps and partnering with all major manufacturers of mobile devices, serving over 5.6 billion data requests every day.  There are 1.3 billion AccuWeather branded apps installed on mobile and connected devices worldwide.  AccuWeather has applied this digital expertise to develop StoryTeller Interactive Touchscreen News Solution, one of the only tools of its kind that utilizes the highly successful and innovative "Smart Device App Model" to bring every story to life in compelling, interactive, and engaging ways, such as the new and improved INRIX Traffic app.

AccuWeather, Inc. and
Every day over a billion people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hourly and Minute by Minute™ forecasts with Superior Accuracy™ for nearly 3 million locations worldwide, with customized content and engaging video presentations available on smart phones, tablets, free wired and mobile internet sites, connected TVs, and Internet appliances, as well as via radio, television, and newspapers. Founded in 1962 by Dr. Joel N. Myers - a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine's Encyclopedia of Entrepreneurs - AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news, weather content, and video for more than 72,000 third-party websites. In 2014, the company will launch the AccuWeather Channel, an "All Weather, All the Time™" multi-platform national channel for forecasts with Superior Accuracy.

Visit for additional information.

For more information contact:
Justin Roberti / 814.235.8756 /
AccuWeather, Inc. / 385 Science Park Road / State College, PA 16803

Alan Danzis  / 212.373.6022 /
Golin Harris / 909 Third Avenue, 9th Floor / New York, NY 10022

Photo -

SOURCE AccuWeather