DAYTON, Ohio, March 27, 2017 /PRNewswire/ -- STRATACACHE, a leading provider of scalable, high-performance digital signage and retail marketing technologies, today announced the acquisition of the LIFT Network from Verifone. LIFT is an interactive digital upsell platform at convenience store (C-Store) retailers nationwide. This newest acquisition further positions STRATACACHE as the biggest player in the in-store digital shopper marketing and engagement space. LIFT will roll up to PRN, STRATACACHE'S flagship retail media company.
The LIFT technology enables a seamless upsell opportunity at the point of sale with measureable ROI. It links basket information, shopper behavior, and cashier performance to deliver tested "plus one" sales. A touchscreen at checkout displays relevant offers based on real-time transaction data, allowing C-Store retailers to sell additional items to every shopper, personalize the customer experience with redeemable promotions, drive brand activation, and maximize cashier performance. Results demonstrate an ability to grow sales by 9% to 65%. Today, LIFT has 3500+ screens that deliver 64MM+ monthly impressions at Sunoco APlus, Global Partners LP, G&M Oil, Ricker's, CITGO and other leading C-Store retailers.
"The LIFT Network provides an outstanding opportunity to further evolve the digital shopper marketing experience in store," said Chris Riegel, CEO of STRATACACHE. "This targeted upsell platform allows us to further grow our reach into the consumer's path to purchase while positively impacting sales and gathering key customer insights at retail. With this acquisition from Verifone and the enhancements provided by our artificial intelligence, predictive analytics, and mobile analytics capabilities, STRATACACHE (PRN) can take this network to the next level."
C-Store retailers and brands engaged with LIFT continue to see measureable upside.
"LIFT gives us a powerful upsell tool in our stores. It integrates easily with our POS system, interacts with every customer to market an extra item, and coaches our associates in real-time to upsell," said Jim Cox, Retail Development Manager at CITGO Petroleum Corporation. "It also provides actionable data that helps our team better understand basket information and cashier performance."
"In an era where marketing and using media to influence and interact with customers is costly, competitive, and all too often ineffective, LIFT offers a different approach by building digital media that engages customers at the critical point of purchase," said Beau Dickerson, Director of Sales, National Accounts at Pabst Brewing Co. "They have great people, provide first-class customer service, and clever technology."
This latest acquisition combined with the growth of PRN and the recent acquisitions of SCALA and RDM increases STRATACACHE'S advantage in the global retail sector. With over 2 million consumer-facing screens around the world, STRATACACHE is unmatched with a powerful suite of shopper engagement solutions.
STRATACACHE is the leading provider of intelligent digital signage, digital merchandising, mobile enablement, and rich media customer engagement at retail. These solutions help influence customers at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With over 2 million software activations globally across multiple platforms, we have the deepest footprint in the market and consistently enhance our offerings to better serve our customers. STRATACACHE is based in Dayton, Ohio, and serves 28 countries with offices in San Francisco, Los Angeles, Chicago, Philadelphia, Bentonville, Dallas, San Jose, Calgary, Toronto, Montreal, Vancouver, London, Oslo, Sittard, Hong Kong, Tokyo, Adelaide, Luxembourg and Bangalore. Learn more about STRATACACHE and its family of companies – Scala Inc., PRN, Carmanah, Optika, SuperLumin, Envu – by visiting us at www.stratacache.com, following us on Twitter @STRATACACHE or Liking us on Facebook.
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