Strategic Gifting Plans Make Business Gifting Less Stressful
Totally Chocolate's Strategic Gifting Plan template is available to business wanting to make year-round impact with customers, clients, employees, vendors and suppliers
BLAINE, Wash., Nov. 28, 2018 /PRNewswire/ -- While the majority of companies rely on holiday business gifts to do the job, the reality is that consistent gifting throughout the year is how you can best demonstrate appreciation, celebration and thankfulness for the relationship.
Totally Chocolate's strategic gifting plan template is a blueprint for the different ways business can reach out to clients, customers, vendors, employees and others important to their success via corporate gifting:
"Creating a strategic gifting plan is easy," said Ken Strong, Totally Chocolate President. "Simply plan out—in advance—the corporate gift ideas for different touchpoints throughout the year."
According to Totally Chocolate's Customer Experience Manager, Katelin Simons, every strategic gifting plan should address the multiple gifting touchpoints throughout the year: gifting to people, and gifting for events or milestones.
The Strategic Gifting Plan offers these suggestions for year-round gifting:
- Identify key business events such as work anniversaries, birthdays, product launches, company picnics or parties
- Consider giveaways or treats shared at trade shows, industry events or conventions
- Plan ahead for holiday to take the pressure off of last-minute gift research and ordering
- Determine gifts by the person's position in a company. What you get for a CEO will differ from a junior account executive.
Finally, set a budget for each event and each person. While it can be confusing about what to spend, Totally Chocolate surveyed more than 3,000 customers, which revealed these spending trends:
Title |
Estimate budget |
Clients, Customers & Vendors |
Between $65 to $125 per gift |
Executive |
Starts at $125 per gift |
Middle Management |
Between $65 to $90 per gift |
Junior Management |
Between $35 to $50 per gift |
Employee |
Between $35 to $50 per gift |
Source: totallychocolate.com survey of 3,639 customers making purchases between 2015 and 2017.
About Totally Chocolate
Totally Chocolate, founded in 1988, sets the standard for chocolate business gifts. Part of the Ganache Gourmet/Founders portfolio of specialty food companies, Totally Chocolate offers a vast range of Kosher-certified Belgian chocolate gifts, free of waxes and fillers. Totally Chocolate is located in Blaine, Washington, USA. Learn more at www.totallychocolate.com
SOURCE Totally Chocolate
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