Strategy Analytics: Global Mobile Phone Shipments Reach 460 Million Units in Q3 2014

BOSTON, Oct. 29, 2014 /PRNewswire/ -- According to the latest research from Strategy Analytics, global mobile phone shipments grew 8 percent annually to reach 460 million units in the third quarter of 2014. LG was the star performer, capturing 5 percent marketshare and reaching its highest level in the overall mobile phone market for three years.

Woody Oh, Director at Strategy Analytics, said, "Global mobile phone shipments grew 8 percent annually from 427.2 million units in Q3 2013 to 459.5 million in Q3 2014. Smartphones accounted for 7 in 10 of total mobile phone shipments during the quarter. The 8 percent growth rate of the overall mobile phone market is being driven by healthy demand for 3G and 4G models across Asia, Africa and Latin America."

Neil Mawston, Executive Director at Strategy Analytics, added, "Samsung dipped 15 percent annually and shipped 101.7 million mobile phones worldwide, capturing 22 percent marketshare in Q3 2014. Samsung's growth rate has slowed recently due to tougher competition from Chinese vendors, but Samsung maintains a good product portfolio and it is still shipping more mobile phones worldwide than Apple and Nokia combined. Nokia shipped 52.2 million mobile phones worldwide for 11 percent share in Q3 2014. Nokia, now owned by Microsoft, continues to face intense rivalry from Apple and dozens of Android vendors across all price-bands."

Ken Hyers, Director at Strategy Analytics, added, "Apple shipped 39.3 million iPhones worldwide in Q3 2014, up from 33.8 million a year earlier. We note Apple's annual growth rate has almost halved from 26 percent in Q3 2013 to 16 percent in Q3 2014. Apple is finding it harder to achieve growth this year, despite a successful recent launch of the new iPhone 6 portfolio. LG had a strong quarter, capturing 5 percent share of the global mobile phone market, reaching its highest level since the third quarter of 2011. LG is performing well in the US and Europe, but we caution that China and India remain major weak-spots that the vendor still needs to address."

Other findings from the research include:

• Xiaomi shipped 18.0 million mobile phones worldwide for a record 4 percent marketshare to become the world's fifth largest vendor for the first time ever in Q3 2014. The vast majority of Xiaomi's global mobile phone shipments take place in China, where it has a famous brand and an extensive retail presence;
• A long tail of second-tier brands continues to build momentum beyond the top five mobile phone brands. Key emerging challengers in mobile phones worldwide at the moment include TCL-Alcatel, Oppo, Vivo, Lenovo and others. They are important players to monitor.

Exhibit 1: Global Mobile Phone Vendor Shipments and Market Share in Q3 2014¹

The full report, Global Mobile Phone Shipments Reach 460 Million Units in Q3 2014, is published by the Strategy Analytics Wireless Device Strategies (WDS) service, details of which can be found here: http://tinyurl.com/ck93xsu.

About Strategy Analytics:
Strategy Analytics is a global, independent research and consulting firm. The company is headquartered in Boston, USA, with offices in the UK, France, Germany, Japan, South Korea, Taiwan, India and China. Visit www.strategyanalytics.com for more information.

Americas Contact:
Ken Hyers / +1 617 614 0757 / [email protected]

EMEA Contact:
Neil Mawston / +44 1908 423 628 / [email protected]

Asia Contact:
Woody Oh / +44 1908 423 665 / [email protected]

¹ Numbers are rounded. The term "Mobile Phone" is defined as smartphones plus feature phones combined.

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SOURCE Strategy Analytics

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