Strategy Analytics: Samsung Captures 95 Percent Share of Global Android Smartphone Profits in Q1 2013

May 15, 2013, 12:25 ET from Strategy Analytics

BOSTON, May 15, 2013 /PRNewswire/ -- According to the latest research from Strategy Analytics, global Android smartphone profits reached US$5 billion in total during the first quarter of 2013. Samsung dominated and captured an impressive 95 percent share of all Android smartphone profits.


Neil Shah, Senior Analyst at Strategy Analytics, said, "We estimate the global Android smartphone industry generated total operating profits of US$5.3 billion during Q1 2013. The Android platform accounted for 43 percent share of the entire smartphone industry's operating profits, which reached US$12.5 billion worldwide in the first quarter of this year."

Woody Oh, Senior Analyst at Strategy Analytics, added, "We estimate Samsung's Android smartphone shipments generated US$5.1 billion of operating profit worldwide in Q1 2013. Samsung captured a huge 95 percent share of all Android smartphone industry profits. An efficient supply chain, sleek products and crisp marketing have been among the main drivers of Samsung's impressive profitability. LG followed in second place and took 3 percent global profit share. LG delivered a small profit during the quarter, but it currently lacks the volume scale needed to match Samsung's outsized profits."

Neil Mawston, Executive Director at Strategy Analytics, added, "Samsung is, for now, the undisputed king of the global Android smartphone industry. We believe Samsung generates more revenue and profit from the Android platform than Google does. Samsung has strong market power and it may use this position to influence the future direction of the Android ecosystem. For example, Samsung could request first or exclusive updates of new software from Android before rival hardware vendors."

Exhibit 1: Global Android Smartphone Profit Share in Q1 2013 [1]

Global ANDROID Smartphone Profit by Vendor : Q1 2013

Operating Profit (US$, Billions)

Profit Share %














[1] Numbers are rounded. The data-table includes Android smartphone hardware profit only. It does NOT include any other operating systems. The data-table does NOT include tablets or any other devices. Profit is defined as operating profit.

The full report, Samsung Captures 95 Percent Share of Global Android Smartphone Profits in Q1 2013, is published by the Strategy Analytics Wireless Smartphone Strategies (WSS) service, details of which can be found here:

About Strategy Analytics:
Strategy Analytics is a global, independent research and consulting firm. The company is headquartered in Boston, USA, with offices in the UK, France, Germany, Japan, South Korea, India and China. Visit for more information.

Americas Contact:
Neil Shah / +1 617 614 0727 /

EMEA Contact:
Neil Mawston / +44 1908 423 628 /

Asia Contact:
Woody Oh / +44 1908 423 665 /

SOURCE Strategy Analytics