Strategy Analytics: Tablets Outsell Mobile PCs in 2013

Feb 04, 2014, 14:26 ET from Strategy Analytics

BOSTON, Feb. 4, 2014 /PRNewswire/ -- According to the latest research from Strategy Analytics, Global Tablet shipments reached 227 million units in 2013, meaning the Tablet platform out-shipped the Mobile PC for the first time ever.

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In the latest research from Strategy Analytics Tablet & Touchscreen Strategies (TTS) service, global Tablet sales reached 227 million units in 2013(1). Strategy Analytics estimates global Mobile PC shipments reached 182 million (2) for the same period, meaning that in 2013 the Tablet platform overtook the Mobile PC in global shipment volume.

Exhibit 1: Four Year Shipment History of Mobile PC and Tablets

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Source: Strategy Analytics, Tablet & Touchscreen Service, Connected Home Devices Service.

Peter King, Director of Tablets at Strategy Analytics, said "The global Tablet market experienced another high-growth year in 2013, with shipments up 33 percent. Tablets continue to resonate with consumers through their ease of use, convenience, and increasing versatility."

Eric Smith, Analyst - Connected Home Devices (CHD) at Strategy Analytics, said "The Mobile PC continues to face strong competition from the Tablet, but new form factors such as 2-in-1s are a clear sign of fight back from the PC industry."

Matt Wilkins, Director of Tablets & Wearables (WDE) at Strategy Analytics, said "As Mobile PC offerings encompassing 2-in-1 devices continue to evolve, the line between a Tablet and Mobile PC will increasingly blur, with consumers presented with more choice than ever for a mobile computing platform."

  1. Strategy Analytics preliminary estimate.
  2. Shipments refer to sell-in. Numbers are rounded. The definition of a Tablet does not include e-book readers or convertible PCs. The Mobile PC category includes clamshell and 2-in-1 form factors.

About Strategy Analytics
Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. 


Peter King, +44 1908 423615,

Eric Smith, +1 617 614 0752,

Matt Wilkins, +44 1908 423629,

SOURCE Strategy Analytics