Strava Launches Free Android App for Cyclists

SAN FRANCISCO, June 13, 2011 /PRNewswire/ -- Strava (www.Strava.com), creator of powerful Web and mobile applications for avid athletes, today announced its first mobile application for cyclists on the Android platform. Android users can now track their power, speed, climb, and more in real-time on their mobile phone with a new, free application from Strava. The application, available for immediate download from the Android Market, lets Strava users analyze their rides and compare their results on climbs and sprints to other local riders.

"We saw an amazing response to our iPhone app launch two months ago and cyclists quickly began asking when we were going to launch a Strava app for Android," said Michael Horvath, CEO of Strava. "Today, millions more people can turn their phones into a highly accurate GPS fitness device to easily record their rides and find new motivation through social fitness on Strava."

The app uses GPS technology to seamlessly send the users' data to the site, providing real-time analyzed workouts. Strava serves as a social network for cyclists, allowing them to share, compare and compete with others via their mobile phone and via dedicated GPS devices, providing motivation and fun. Strava uses unique segmentation technology to provide a range of comparison and competition data, enabling athletes to track milestones and compete with themselves and others to improve performance and enhance their enjoyment of their sport.

Go to http://www.strava.com/ to find out more about Strava, the new app and to follow up-to-date news on professional cyclists.

About Strava

Strava lets some of the most enthusiastic athletes in the world experience social fitness – sharing, comparing and competing with each other's personal fitness data, on-line and via mobile apps. Strava is currently focused on the needs of avid cyclists with unique features including automatic climb identification and categorization, virtual climb competitions, and member-created on-line races. It makes cycling a social experience even if you're riding alone.

Contact:
Meri Morris
Atomic PR for Strava.com
[email protected]
(415) 963-9614

SOURCE Strava