Stravito Launches AI Personas to Help Global Brands Test, Refine, and Bring Stronger Ideas to Market Faster

Lavazza Group uses Stravito AI Personas to speed up early-stage idea validation with reliable consumer input

STOCKHOLM, Oct. 1, 2025 /PRNewswire/ -- Stravito, the AI-powered platform that helps the world's biggest brands make smarter, faster strategic decisions, introduces Stravito AI Personas, an agentic tool that transforms segmentation research into interactive consumer profiles. Marketing and insights teams instantly simulate conversations with Personas to test, refine, and co-create ideas in real time.

By connecting to each brand's proprietary knowledge, Stravito AI Personas contextualizes research to extract insights and deliver traceable answers from trusted sources. This accelerates the marketing and innovation pipeline for global brands, while keeping consumers at the center of strategy.

"Stravito AI Personas is the next step in our evolution. It's designed to deliver real-time segment-specific insights into revenue-driving workflows,"  comments Thor Olof Philogène, CEO and Co-Founder of Stravito. "Stravito AI Personas helps make consumer-centricity a daily reality. It enables teams to create stronger ideas with consumer insight at the heart of strategic decisions, cutting time, cost, and risk."

Global brands often spend months and major budgets on segmentation research, yet insights remain buried in static PDF reports and disconnected tools. Stravito AI Personas turns these into always-on consumer voices, giving teams faster collaboration.

An early pilot with Lavazza Group, a world leading manufacturer of coffee products and existing Stravito customer, demonstrates Personas' impact. "We are committed to creating the best possible blend of consumer and market data, connecting insights from around the world to drive growth," comments Simone Ballarini, Head of Business Intelligence and Consumer Insights at Lavazza Group. "Today, this has become much easier thanks to AI and a trusted partner like Stravito.

"Stravito AI Personas stood out for providing reliable feedback, grounded in our own research. The tool de-risks early ideation, turning weeks of validation into hours of fast, iterative exploration with a small, targeted squad. This boosts team efficiency, strengthens the innovation process, and helps integrate and humanize our entire knowledge base."

Stravito AI Personas complements real consumer feedback, stress-testing ideas before costly testing and enabling consumer-centric decisions where traditional research may not be conducted.

How Stravito AI Personas Works:

• Bring Personas to life: Build dynamic personas from proprietary research and segmentation studies to stress-test ideas across diverse audiences.
• Test in Real Time: Chat with AI Personas about marketing messages, ad creatives, or product ideas, upload visual data such as images, packaging or PDFs, and limit scope by region or market for precise, local insights.
• Spark Stronger Ideas: Generate new ideas, access constructive improvement feedback, with dynamic iteration based on previous interactions.
• Simulate Virtual Focus Groups: Compare side-by-side reactions from different personas to identify diverse consumer perspectives.
• Share Seamlessly: Export chats, with text and visuals, into presentations for faster alignment and easy adoption across marketing, brand and innovation teams.

To ensure accuracy, Stravito combines AI and human expertise. Subject-matter experts in consumer research help tailor each AI Persona to company-specific needs. Customers know how each AI Persona is built, what research it draws from, and can easily refine. Built-in governance and enterprise controls ensure a smooth and secure rollout to multiple teams, and the protection of content and team confidentiality.

Stravito AI Personas is the first in a series of upcoming agentic tools from Stravito built to power smarter market bets, generate and refine revenue-driving growth opportunities, and foster deeper customer connection.

For more: https://www.stravito.com/ai-personas

About Stravito
Stravito provides an AI-powered platform that the world's largest brands use to move quickly from insight to outcome, making smarter, evidence-backed strategic decisions.

Combining purpose-built enterprise AI with human expertise, Stravito helps insights and marketing teams bring clarity and context to their proprietary data, delivering the right information at the right time. Stravito's intuitive interface and secure workflows make trusted insights accessible and actionable, unlocking opportunities for innovation, adaptability, and growth.

Founded in Sweden in 2017, Stravito operates across Europe and North America. Customers include HEINEKEN, Comcast, and Nestlé. The company is ISO 27001 certified, SOC 2 Type II attested, and named in the Financial Times' FT 1000 2025 ranking of Europe's fastest-growing companies. www.stravito.com.

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SOURCE Stravito