Streetblimps Uses Smartphone App to Improve Mobile Billboard Effectiveness

TeleNav Track™ from AT&T Helps Streetblimps Improve and Document Mobile Billboard Performance for Advertisers

Aug 04, 2011, 09:30 ET from AT&T Inc.

NEW YORK, Aug. 4, 2011 /PRNewswire/ -- Your mobile billboard is currently displaying your ad right here.  Streetblimps, a national outdoor advertising solutions provider, is using the TeleNav Track™ from AT&T* application to quickly and accurately document mobile billboard location and performance for its advertising clients.

(Photo:  http://photos.prnewswire.com/prnh/20110804/CG46959)

Drivers of Streetblimps' truck-mounted mobile billboards use TeleNav Track from AT&T on BlackBerry® Torch™ smartphones to map routes that help advertisers reach target audiences and also document the effectiveness of the billboards. Fortune 500 companies and other well-known clients can now benefit from the enhanced reliability and accuracy of Streetblimps mobile and out-of-home billboard advertising solutions. To see the mobile solution in action, watch this Streetblimps video from AT&T.

AT&T and Streetblimps

"AT&T's smartphone solution has allowed us to modernize and streamline our daily tracking, execution and reporting processes to the benefit of our clients," said Douglas J. Frantin, president of Streetblimps.

Prior to using TeleNav Track from AT&T, Streetblimps drivers had to report their locations every hour on the hour and use cameras to document their progress along each daily route, which would then be submitted with reports at the end of each day and couriered overnight to clients. Using the capabilities of TeleNav Track from AT&T, Streetblimps has the ability to give clients updates on the exact location of their mobile billboards via a secure web portal that provides a minute-by-minute "breadcrumb trail" of every vehicle displaying the billboard, as well as provide them with a comprehensive performance recap of mobile billboard locations at the end of an ad campaign. The company no longer has to pay for cameras, photo development and overnight delivery fees, a significant savings when multiplied by the dozens of mobile billboards Streetblimps has working for clients.

Streetblimps is an out-of-home media solutions company offering innovative promotion strategies in the U.S. and soon Canada, such as mobile billboards, street teams, nightlife projection promotions and guerilla marketing programs, for top companies to help build brand awareness.

TeleNav Track™ from AT&T

TeleNav Track from AT&T combines the latest advances in GPS, wireless, and web technologies to make mobile workforce and asset management an affordable reality for businesses of all sizes. It allows businesses to locate their mobile workforce in near real-time, dispatch jobs to the field without paper, collect timecards electronically, capture data from the field at the time of service, and can help workers drive routes more efficiently.

To learn more about AT&T's enterprise mobility solutions, visit http://www.att.com/mobilitysolutions.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries.  It also offers advanced TV services under the AT&T U-verse® and AT&T |DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.  

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.  This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATT.

© 2011 AT&T Intellectual Property. All rights reserved. Mobile broadband not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

"TeleNav," "TeleNav Track," the TeleNav logo, and "telenav.com" are registered and unregistered trademarks and/or service marks of TeleNav, Inc., unless otherwise noted, all other trademarks, service marks, and logos used in this press release are the trademarks, service marks or logos of their respective owners.  

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

SOURCE AT&T Inc.



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