STRETCH ZONE ANNOUNCES GRAND OPENING IN CYPRESS, TEXAS

Local Owner Steven Morrison Brings Practitioner-Assisted Stretching to Cole's Crossing After Experiencing Its Benefits Firsthand

CYPRESS, Texas, Oct. 22, 2026 /PRNewswire/ -- Stretch Zone, the nation's premier assisted stretching brand with a patented strapping system on proprietary tables, announces the grand opening of Stretch Zone Cypress Cole's Crossing in Cypress, Texas. The studio is owned and operated by Steven Morrison, who was inspired to become a franchise owner after experiencing the benefits of practitioner-assisted stretching at Stretch Zone's Bridgeland location.

After years of dealing with lower back discomfort related to sports, Morrison sought relief through chiropractic care, but the discomfort persisted. When he learned about a nearby Stretch Zone studio, he booked a complimentary stretch to see if it could help.

"The stretch was great, and I signed up for a membership that day," says Morrison. "As I walked out to my car feeling less discomfort than when I walked in, I thought to myself, 'People need Stretch Zone in their lives.' I knew right then that I wanted to own a franchise."

Now, Morrison is bringing that same opportunity to the Cypress community. As both the general manager and regional manager of the Cole's Crossing studio, he looks forward to building the business from the ground up, growing the Stretch Zone brand, and seeing clients' reactions as they experience practitioner-assisted stretching for themselves.

Stretch Zone stands apart by offering personalized, practitioner-assisted stretching in a comfortable, supportive environment. Rather than focusing on exercise, sessions are designed to help clients work toward improved flexibility, mobility, and range of motion. Using proprietary tables and a patented strapping system, trained practitioners guide clients through targeted stretches tailored to their individual needs and comfort levels.

For Morrison, the value of assisted stretching comes from his own experience as an active sports enthusiast. He had long believed his personal stretching routine was sufficient, but as he got older and injuries accumulated, he recognized the value of professional guidance. At Stretch Zone, clients can relax on a specialized table while a trained practitioner guides them through stretches that may be difficult to achieve independently.

Stretch Zone Cypress Cole's Crossing aims to serve people of all ages and activity levels, helping community members make mobility and flexibility part of their wellness routines. Morrison hopes the studio will give local residents another way to support an active lifestyle and feel more confident in their everyday movement.

Before joining Stretch Zone, Morrison worked as a structural designer in the oil and gas industry and built a professional reputation in medical marketing. His experience across industries now informs his approach to business ownership, where he enjoys developing a studio from scratch and watching it grow.

Originally from Scotland, Morrison has lived in several countries and experienced a range of cultures and climates. After spending time in some of the coldest places on Earth, he now calls the Houston area home—one of the hottest places he has experienced.

Stretch Zone Cypress Cole's Crossing is located at 24120 Northwest Fwy #500, Cypress, TX 77429. Hours of operation are M-F 7-8 pm and Sat/Sun 8-5 pm, and the studio phone number is (713) 886-7847. The first session is free for all new clients.

About Stretch Zone

Founded in 2004 by Jorden Gold, Stretch Zone revolutionized the way people approach stretching. With a focus on quality of life and long-term wellness, the brand uses patented equipment and a structured approach to practitioner-assisted stretching. With more than 425 locations across 41 states, Stretch Zone continues its nationwide growth while staying true to its mission: helping people move better and live better. Stretch Zone has been recognized on the 2023 Inc. 5000 and Entrepreneur's 2023 Fastest Growing Franchises. For franchise opportunities or more information, visit https://www.stretchzone.com.

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Mariah Mckenzie
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SOURCE Stretch Zone