FORT WORTH, Texas, Sept. 20 /PRNewswire/ -- American Airlines is celebrating Germany's rich culture on the AAdvantage® Milestones™ online travel guide with the new Leder Posin' photo contest, which will give one grand prize winner a total of 275,000 AAdvantage miles. As people around the world prepare for Oktoberfest celebrations, American is showcasing Germany as its featured destination on the Milestones travel guide and inviting customers to join in on the fun.
The Leder Posin' photo contest, which runs from Sept. 15 – Oct. 15, encourages customers to submit photos of people dressed in lederhosen or any traditional German attire at Oktoberfest celebrations or other global tourist attractions. Photos can be uploaded to the Leder Posin' photos gallery at www.aa.com/milestones. After the submission period, 10 finalists will be chosen to each receive 25,000 AAdvantage miles. Milestones visitors will then be able to vote for their favorite photo, which will award the grand prize winner an additional 250,000 miles.
In addition to the photo contest, customers who visit the Milestones online travel guide and vote for their favorite photos will be entered in a sweepstakes for a chance to win 100,000 AAdvantage miles. Voting runs from Nov. 1 – 30.
The newly redesigned AAdvantage Milestones online travel guide features a variety of useful content including videos, articles, maps, itineraries and travel tips for some of American's most popular worldwide destinations. The online travel guide also features a forum for AAdvantage members to share unique experiences and insights with each other and an impressive photo gallery of members' vacation photos. Recent enhancements to the travel guide include updated homepage content, enhanced search functionalities, simplified navigation and a new video player.
"The Milestones travel guide is a fantastic online resource for customers planning trips to our most popular destinations," said Maya Leibman, President – AAdvantage. "The Leder Posin' photo contest is an entertaining way to remind customers of the value of Milestones when planning their next travel experience – plus it gives our customers a glimpse of how rich an experience Germany can be."
For more information on the Leder Posin' photo contest and sweepstakes, please visit www.aa.com/milestones.
About the AAdvantage® Program
The AAdvantage program was the first frequent flyer program. Established in 1981, the program now has more than 62 million members. Members can earn miles at more than 1,000 participating companies, which include more than 30 hotel chains representing more than 60 brands, more than 20 airlines, eight car-rental companies, 10 financial companies, and over 350 brand name retailers. In addition, members can earn miles when making purchases with one of more than 100 affinity card products in over 40 countries. In 2009, AAdvantage members redeemed more than 150 billion miles to claim more than 6.9 million awards for flights, upgrades and car rentals. For more information and a listing of AAdvantage program participating companies, visit www.aa.com/aadvantage.
About American Airlines
American Airlines, American Eagle and AmericanConnection® serve 250 cities in 40 countries with, on average, more than 3,400 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning website, AA.com®, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in more than 130 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, We know why you fly and AAdvantage are trademarks of American Airlines, Inc. (NYSE: AMR)
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SOURCE American Airlines