LONDON, Feb. 21, 2013 /PRNewswire/ -- On the heels of Ben Moore joining the team in December, Stuart Smith will be adding yet another layer of strength to the agency's leadership line-up.
Stuart has defined his career through marquee strategic leadership roles at both client-side and agency firms. Notably, via his time at both Google Creative Lab and Wieden + Kennedy, Stuart has honed a truly integrated vision of how companies and brands must function and communicate in an increasingly complex business and media landscape.
Before joining Anomaly, Stuart was the Head of Strategic Planning at Wieden + Kennedy in New York. Whilst there, he led the integrated strategy group across the agency's roster of Blue Chip clients ranging from Nike to Delta, Target, and P&G. Additionally, Stuart spent time at Google Creative Lab as Director of Planning, where he oversaw initiatives across all Google products (including Search, YouTube, Chrome, Android, Apps, Gmail, AdWords, et al).
Stuart's unparalleled ability to build and lead an innovative strategic approach make him a perfect match for the Anomaly proposition and offering.
"Anomaly's unique and progressive proposition is something I've always admired from the outside. I'm now very excited about being part of it. Working with Ben again only adds to the excitement," said Smith.
Global CEO Carl Johnson commented: "What drives the core of Anomaly, and what allows us to provide such diverse and effective solutions, is our complete grip on strategy. Modern day challenges demand a business partner, not just fluffy new-age thinking. Stuart is a grown-up with real substance and thus has a unique ability to generate innovative strategic thinking – from business strategy and brand planning, to innovation and ideation across multiple platforms.
"After tripling the size of our business in New York in the last two years, as well as opening new offices in Toronto and Amsterdam, London is now a priority. There will be more news shortly."
Stuart will start at Anomaly London on 2nd April 2013.
Founded in 2004, Anomaly is a difficult to define, but exciting to work at 'new model' agency with offices in New York, London, Amsterdam, and Toronto. The agency's blue chip client roster includes American Express, Budweiser, Converse, Diageo, Dick's Sporting Goods, Google, Marriott Group's Renaissance Hotels, MINI, Nike, and P&G. Anomaly has been recognized for a very wide range of work including two Emmy's for a TV series the agency created, two Gold Effies for Media Strategy, a Lion & Cyber Lion Grand Prix from Cannes, and a Mercury Music Prize.