Student Travel Company GL Travel Brings "Go Beyond the Classroom" Promise to Life With New Website Launch

SACRAMENTO, Calif., Sept. 2, 2026 /PRNewswire/ -- Teachers, parents and students want different things from school trips. California-based student travel company GL Travel built its new website around all three.

Developed with Digital Silk, GL Travel's new site reflects how educational travel decisions are made and gives each audience a clearer and easier way to explore programs, destinations and trip-planning resources.

For teachers, the site puts trip programs and planning information within easier reach. Parents can find information about safety, value and support, while students can explore destinations and get a better sense of the experiences in advance. The structure gives GL Travel a way to speak to each audience without losing the broader purpose of educational travel.

A Website Built Around the Full Trip Experience

The new website includes a redesigned homepage, About Us section, Program and Destination page templates and a Resources hub with planning support. An updated contact and lead-capture experience also gives visitors a clearer path to connect with the company, while a redesigned mega menu simplifies navigation across devices.

The site builds on GL Travel's "Go Beyond the Classroom" brand promise, which positions educational travel as an extension of the learning experience rather than simply a trip away from school.

"Teachers don't have time to sift through a generic tour operator's website, and parents want to feel confident within seconds," said Jeremy Vaa, Owner/CEO at GL Travel. "Digital Silk helped us build a site that finally reflects the personal, full-service experience we've delivered for years."

The new website is now live at gltravelco.com

Turning "Go Beyond the Classroom" Into a Digital Experience

The website builds on a broader brand strategy developed by GL Travel and Digital Silk. Before moving into design and development, the teams defined GL Travel's mission, voice, and messaging pillars, including the "Go Beyond the Classroom" promise.

This strategy shaped the website's messaging, visual direction and overall site architecture, allowing GL Travel to have a more consistent and accurate way to communicate its approach to educational travel.

"GL Travel has built an incredible reputation through word of mouth and referrals," said Emily Harris, VP at Digital Silk. "Our job was to make sure their website works just as hard and gives teachers, parents and students the same confidence online that GL Travel delivers on every trip."

The student travel market is projected to grow by more than 50% over the next decade, and GL Travel is positioning its new digital presence to capture a larger share of schools and families searching for trusted, full-service travel partners.

About Digital Silk
Digital Silk is an award-winning California Web Design Agency focused on growing brands online. With a team of seasoned experts, Digital Silk creates digital experiences through strategic branding, custom web design, and digital marketing services to help improve visibility and support engagement.

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SOURCE Digital Silk