Stuller, Inc. Shines Brighter with MicroStrategy 10™

TYSONS CORNER, Va., Oct. 3, 2016 /PRNewswire/ -- MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of enterprise software platforms, today announced that Stuller, a leading fine jewelry manufacturer and distributor, is using MicroStrategy 10 to create a mobile, self-service analytics environment that will help its sales team offer a rich, immediate and personalized customer experience. Lafayette, Louisiana-based Stuller provides next-day delivery of approximately 200,000 different items to over 40,000 jewelry professionals worldwide, from mom-and-pop stores to large chains. Stuller manages millions of product SKUs, which creates a wealth of big data and an excellent environment for analytics.

"At Stuller, we pride ourselves on ensuring our customers get the jewelry of their dreams," said David Oliver, Executive Director of Systems Development for Stuller. "We realized that by centralizing our analytics through a single platform for both IT and business users, we could do great things to better serve our customers. The jewelry industry is driven by fashion, and MicroStrategy's platform will enable us to stay ahead of trends, understand our business and the popularity of products, and deliver what customers are looking for today."

With four locations in North America and Thailand, Stuller offers a start-to-finish process for fine jewelry sellers, including manufacturing, comprehensive CAD/CAM services and custom design tools online. With MicroStrategy 10, Stuller will provide executives and users in sales, marketing, merchandising, finance and the supply chain with easy web and mobile access to data dashboards and KPIs. Previously, requests for reports and dashboards were centralized through the IT department. Now, a self-service approach to analytics will help Stuller's business divisions make better, faster operational decisions that ultimately help provide jewelry sellers with popular items that match customer buying behavior.

"With styles turning over every few months and consumer demands constantly changing, staying on top of industry trends is challenging for retailers," said Michael J. Saylor, CEO, MicroStrategy Incorporated. "In a tech-driven economy, leading companies, including Stuller, are transforming their businesses using MicroStrategy analytics and mobility solutions to gain insights into how to better serve and engage with their customers to maximize profits and improve loyalty."

To learn more about how Stuller is using MicroStrategy, visit our blog here.

About Stuller
In 1970, Matthew Stuller founded Stuller, Inc. Headquartered in Lafayette, Louisiana, the prime manufacturer provides a wide range of goods and services for jewelry professionals worldwide. Stuller's core product categories include: bridal jewelry, wedding bands, fine jewelry, mountings, diamonds, gemstones, findings, metals, tools, packaging and digital solutions.

About MicroStrategy Incorporated
Founded in 1989, MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of enterprise software platforms. The Company's mission is to provide enterprise analytics and mobility platforms that are powerful, scalable and user-friendly. To learn more, visit MicroStrategy online, and follow us on Facebook and Twitter.

MicroStrategy and MicroStrategy 10 are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

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Contact:
Claudia Cahill
MicroStrategy Incorporated
703-270-2207
[email protected]

SOURCE MicroStrategy Incorporated

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