Suave Kids(R) Body Wash Celebrates Your Child's Milestone Bath Time Moments With The Wash Them Grow Program

Jan 19, 2010, 10:04 ET from Unilever

ENGLEWOOD CLIFFS, N.J., Jan. 19 /PRNewswire/ -- From the first bath time splash, a child's early years are filled with can't-be-missed milestone moments.  The Suave Kids Wash Them Grow campaign will encourage moms to incorporate Suave Kids body wash into her child's bath time routine as she teaches, nurtures and transitions her child through the stages of growth and cleansing.  

As part of the campaign, Suave Kids is inviting moms across the country to visit WashThemGrow.com to play a fun online trivia game, after which she'll receive an automatic entry into the Suave Kids Wash Them Grow Sweepstakes.* Trivia is refreshed daily, and each game play gives her another chance to win weekly prizes such as a laptop, video camera and digital camera.  Plus, one lucky winner will win a Grand Prize family vacation to Orlando!  Today through February 22, 2010, moms can visit WashThemGrow.com daily to play the game and literally watch her virtual child grow with each correctly answered question.  Mom can also boost her chances of winning by referring friends to play the Wash Them Grow game.

The lucky Grand Prize winner of the Suave Kids Wash Them Grow sweepstakes will receive round trip air transportation from the airport nearest her home city to Orlando, Florida; seven nights deluxe garden view accommodations at a luxury hotel; additional spending money; and seven day park passes which include unlimited admission to the major Orlando theme parks.

When your child washes with Suave Kids body wash, you'll experience the joy of milestone bath time moments with every single fun-loving splash, no matter what the stage of childhood.  

  • Nurture Your Baby's Firsts - While enjoying all your baby's firsts, nurture skin with Suave Kids Free and Gentle Body Wash.   It provides a gentle, tear-free clean with its dye-free formula that won't irritate your child's delicate skin.
  • Start teaching at bath time – Show kids how to get clean all by themselves and have fun in the bath with Suave Kids Body Wash. Pour a little extra body wash into the tub to make fun and fragranced bubbles for them to play with while also making the bathroom smell great!
  • I can do-it-myself - When your child declares "I can do-it-myself", all four Suave Kids tear-free body washes make independent bath time (with adult supervision) less slippery with easy-to-use grip bottles.  Playful characters and fun scents like Strawberry and Berry will create giggle-worthy, bubble-bearded bath time moments.

Suave Kids is also introducing Moisturizing Body Wash which gently cleanses and moisturizes, leaving kids' skin feeling baby soft and smooth.  Suave Kids Moisturizing Body Wash is scheduled to be on store shelves in March and will retail for a suggested price of $1.99 - $2.50.  All Suave Kids bath products are made specifically for kids' skin. They are hypoallergenic and have an ophthalmologist tested formula that makes bath time tear-free.

Visit WashThemGrow.com for more bath time tips, additional information on Suave Kids body wash products, valuable downloadable coupons and a full list of rules and regulations for the Suave Kids Wash Them Grow sweepstakes.

About the Sweepstakes

No purchase necessary. Void where prohibited. Wash Them Grow with Suave Kids® Body Wash Promotion is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18 or older. Begins 12:00:01 a.m. ET on 1/18/10 & ends 11:59:59 p.m. ET on 2/22/10. For official rules, visit (www.washthemgrow.com).

About Unilever

Unilever's mission is to add vitality to life.  We meet everyday needs for nutrition; hygiene and personal care with brands that help people feel good, look good and get more out of life.  Each day, around the world, consumers make 160 million decisions to purchase Unilever products.

In the United States, the portfolio includes major brand icons such as: Axe, Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Klondike, Knorr, Lipton, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Suave, Sunsilk and Vaseline.  All of the preceding brand names are registered trademarks of the Unilever Group of Companies.  Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 14,000 people in both the United States and Puerto Rico – generating nearly $11 billion in sales in 2007.  For more information, visit www.unileverusa.com.

Contact:

Nicole Pickens


Weber Shandwick


212/445-8163


npickens@webershandwick.com


SOURCE Unilever



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