Subscription E-commerce Platform Market size to grow by USD 407.31 billion from 2022 to 2027|Convenience and personalization provided by subscription services drive the market- Technavio

NEW YORK, July 28, 2023 /PRNewswire/ -- The subscription e-commerce platform market size estimates to register an incremental growth of USD 407.31 billion from 2022 to 2027, at a CAGR of 68.44% during the forecast period. The market is fragmented due to the presence of diversified international and regional vendors. Convenience and personalization provided by subscription services is the major factor notably driving the market growth. The growth of the global subscription online platform market is primarily driven by the increasing demand from customers for a seamless and flexible purchasing experience, which enhances convenience and personalization. This personalized approach creates a sense of exclusivity and satisfaction, leading to an improved overall consumer experience. Subscription e-commerce platforms cater to customers who value time-saving solutions and seek products that align with their unique preferences and requirements in areas such as beauty and personal care, clothing, fashion, and more. By offering convenience and personalization, these platforms attract and retain customers, driving the market's growth during the forecast period. The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. Request sample report 

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The soft skills training market report covers the following areas:

• Subscription E-commerce Platform Market 2023-2027 Size
• Subscription E-commerce Platform Market 2023-2027 Trends
• Subscription E-commerce Platform Market 2023-2027 Industry Analysis

Subscription E-commerce Platform Market 2023-2027: Vendor Analysis

The market is fragmented, and the degree of fragmentation will accelerate during the forecast period. Competitors have to focus on differentiating their product offerings with unique value propositions to strengthen their foothold in the market. Market vendors also have to leverage the existing growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments. Adobe Inc., Amazon.com Inc., Automattic Inc., BigCommerce Holdings Inc., Chargebee Inc., Cratejoy Inc., Crystallize AS, Digiwagon Technologies, FastSpring, Paddle, Podia Labs Inc., Recurly Inc., Sellfy UAB, Shift4, Shopify Inc., sticky.io, Stripe Inc., Swell Commerce Corp., ThriveCart, and Wix.com Inc. are among some of the major market participants.

Vendors Offerings 

• Adobe Inc. - The company offers subscription eCommerce platform solutions such as Adobe Commerce uses AI and advanced data sharing capabilities to create end-to-end personalized B2C and B2B commerce experiences from a single platform that is flexible, extensible, and scalable.  
• Amazon.com Inc. - The company offers subscription eCommerce platform solutions such as Amazon Prime and Prime Lite Membership.  
• Automattic Inc. -  The company offers subscription eCommerce platform solutions through its subsidiary WooCommerce.

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Subscription E-commerce Platform Market 2023-2027: Market Dynamics 

Significant Subscription E-commerce Platform Market Trends

The expansion of subscription models into new industries is an emerging trend shaping market growth. A significant trend in the global subscription e-commerce platforms market is the adoption of subscription models in non-traditional sectors such as healthcare, fitness, and education. This trend is fueled by the increasing demand from customers for simplified and personalized experiences in these domains. For instance, healthcare subscriptions offer services like medication deliveries, telemedicine consultations, and personalized wellness plans. Fitness subscriptions provide access to virtual exercise sessions, customized training programs, and fitness equipment rentals. Similarly, education subscriptions include online courses, skill development training, and educational materials. The growing popularity of subscription models in these sectors indicates their ability to offer value, convenience, and personalized experiences, leading to increased customer engagement and satisfaction. As a result, this trend is expected to drive the market's growth during the forecast period.

Major Subscription E-commerce Platform Market Challenge

Increasing competition is the major challenge impeding market growth. The global subscription e-commerce platform market is facing a significant challenge due to its growing saturation. With established players like Shopify, BigCommerce, and Automattic dominating the market, new entrants find it challenging to enter and stand out in the crowded environment. The abundance of options available to customers in this competitive landscape makes it difficult for new firms to gain traction and differentiate themselves from the competition successfully. As a result, new players may struggle with limited client acquisition and market share, potentially hindering the market's growth during the forecast period.

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Subscription E-commerce Platform Market 2023-2027: Segmentation

Subscription E-commerce Platform Market is segmented as below:

• Type 
• Offline
• Online
• Application 
• Beauty And Personal Care
• Food And Beverages
• Clothing And Fashion
• Entertainment
• Health And Fitness
• Geography 
• North America
• Europe
• APAC
• South America
• Middle East And Africa

The market share growth by the offline segment will be significant during the forecast period. The global subscription online shopping platform market is witnessing a significant rise in the offline mode segment. This segment represents brick-and-mortar businesses that offer subscription-based services, catering to customers who prefer physical interactions and personalized experiences. For example, Birchbox allows customers to visit their physical stores and personally select products for their monthly subscription boxes. The offline mode is expected to play a crucial role in driving the growth of the global subscription e-commerce platform market during the forecast period as it provides customers with the opportunity to physically experience products, enjoy instant gratification, and receive personalized services.

For insights on global, regional, and country-level parameters with growth opportunities, historic (2017 to 2021) & forecast (2023-2027)  – Download a Sample Report

Subscription E-commerce Platform Market 2023-2027: Key Highlights

• CAGR of the market during the forecast period 2023-2027
• Detailed information on factors that will assist subscription e-commerce platform market growth during the next five years
• Estimation of the subscription e-commerce platform market size and its contribution to the parent market
• Predictions on upcoming trends and changes in consumer behavior
• The growth of the subscription e-commerce platform market
• Analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of the subscription e-commerce platform market vendors

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Table of contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Application
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022 

• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global subscription e-commerce platform market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on global subscription e-commerce platform market 2017 - 2021 ($ billion)

• 4.2 Type Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Type Segment 2017 - 2021 ($ billion)

• 4.3 Application Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size – Application Segment 2017 - 2021 ($ billion)

• 4.4 Geography Segment Analysis 2017 - 2021
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)

• 4.5 Country Segment Analysis 2017 - 2021
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Type

• 6.1 Market segments 
• Exhibit 30: Chart on Type - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Type - Market share 2022-2027 (%)

• 6.2 Comparison by Type 
• Exhibit 32: Chart on Comparison by Type
• Exhibit 33: Data Table on Comparison by Type

• 6.3 Offline - Market size and forecast 2022-2027
• Exhibit 34: Chart on Offline - Market size and forecast 2022-2027 ($ billion)
• Exhibit 35: Data Table on Offline - Market size and forecast 2022-2027 ($ billion)
• Exhibit 36: Chart on Offline - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Offline - Year-over-year growth 2022-2027 (%)

• 6.4 Online - Market size and forecast 2022-2027
• Exhibit 38: Chart on Online - Market size and forecast 2022-2027 ($ billion)
• Exhibit 39: Data Table on Online - Market size and forecast 2022-2027 ($ billion)
• Exhibit 40: Chart on Online - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Online - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Type 
• Exhibit 42: Market opportunity by Type ($ billion)
• Exhibit 43: Data Table on Market opportunity by Type ($ billion)

7 Market Segmentation by Application

• 7.1 Market segments 
• Exhibit 44: Chart on Application - Market share 2022-2027 (%)
• Exhibit 45: Data Table on Application - Market share 2022-2027 (%)

• 7.2 Comparison by Application 
• Exhibit 46: Chart on Comparison by Application
• Exhibit 47: Data Table on Comparison by Application

• 7.3 Beauty and personal care - Market size and forecast 2022-2027 
• Exhibit 48: Chart on Beauty and personal care - Market size and forecast 2022-2027 ($ billion)
• Exhibit 49: Data Table on Beauty and personal care - Market size and forecast 2022-2027 ($ billion)
• Exhibit 50: Chart on Beauty and personal care - Year-over-year growth 2022-2027 (%)
• Exhibit 51: Data Table on Beauty and personal care - Year-over-year growth 2022-2027 (%)

• 7.4 Food and beverages - Market size and forecast 2022-2027 
• Exhibit 52: Chart on Food and beverages - Market size and forecast 2022-2027 ($ billion)
• Exhibit 53: Data Table on Food and beverages - Market size and forecast 2022-2027 ($ billion)
• Exhibit 54: Chart on Food and beverages - Year-over-year growth 2022-2027 (%)
• Exhibit 55: Data Table on Food and beverages - Year-over-year growth 2022-2027 (%)

• 7.5 Clothing and fashion - Market size and forecast 2022-2027 
• Exhibit 56: Chart on Clothing and fashion - Market size and forecast 2022-2027 ($ billion)
• Exhibit 57: Data Table on Clothing and fashion - Market size and forecast 2022-2027 ($ billion)
• Exhibit 58: Chart on Clothing and fashion - Year-over-year growth 2022-2027 (%)
• Exhibit 59: Data Table on Clothing and fashion - Year-over-year growth 2022-2027 (%)

• 7.6 Entertainment - Market size and forecast 2022-2027
• Exhibit 60: Chart on Entertainment - Market size and forecast 2022-2027 ($ billion)
• Exhibit 61: Data Table on Entertainment - Market size and forecast 2022-2027 ($ billion)
• Exhibit 62: Chart on Entertainment - Year-over-year growth 2022-2027 (%)
• Exhibit 63: Data Table on Entertainment - Year-over-year growth 2022-2027 (%)

• 7.7 Health and fitness - Market size and forecast 2022-2027 
• Exhibit 64: Chart on Health and fitness - Market size and forecast 2022-2027 ($ billion)
• Exhibit 65: Data Table on Health and fitness - Market size and forecast 2022-2027 ($ billion)
• Exhibit 66: Chart on Health and fitness - Year-over-year growth 2022-2027 (%)
• Exhibit 67: Data Table on Health and fitness - Year-over-year growth 2022-2027 (%)

• 7.8 Market opportunity by Application 
• Exhibit 68: Market opportunity by Application ($ billion)
• Exhibit 69: Data Table on Market opportunity by Application ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 71: Chart on Market share by geography 2022-2027 (%)
• Exhibit 72: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 73: Chart on Geographic comparison
• Exhibit 74: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027
• Exhibit 75: Chart on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 76: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 77: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027
• Exhibit 79: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 80: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 81: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 APAC - Market size and forecast 2022-2027
• Exhibit 83: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 84: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 85: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 87: Chart on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 88: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 89: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 91: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 92: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 93: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027
• Exhibit 95: Chart on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 96: Data Table on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 97: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027
• Exhibit 99: Chart on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 100: Data Table on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 101: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 Germany - Market size and forecast 2022-2027
• Exhibit 103: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 104: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 105: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 106: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.11 Canada - Market size and forecast 2022-2027
• Exhibit 107: Chart on Canada - Market size and forecast 2022-2027 ($ billion)
• Exhibit 108: Data Table on Canada - Market size and forecast 2022-2027 ($ billion)
• Exhibit 109: Chart on Canada - Year-over-year growth 2022-2027 (%)
• Exhibit 110: Data Table on Canada - Year-over-year growth 2022-2027 (%)

• 9.12 UK - Market size and forecast 2022-2027
• Exhibit 111: Chart on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 112: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 113: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 114: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 115: Market opportunity by geography ($ billion)
• Exhibit 116: Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers 

• 10.2 Market challenges 

• 10.3 Impact of drivers and challenges 
• Exhibit 117: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends 

11 Vendor Landscape

• 11.1 Overview 

• 11.2 Vendor landscape 
• Exhibit 118: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 119: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 120: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 121: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 122: Matrix on vendor position and classification

• 12.3 Adobe Inc. 
• Exhibit 123: Adobe Inc. - Overview
• Exhibit 124: Adobe Inc. - Business segments
• Exhibit 125: Adobe Inc. - Key offerings
• Exhibit 126: Adobe Inc. - Segment focus

• 12.4 Amazon.com Inc. 
• Exhibit 127: Amazon.com Inc. - Overview
• Exhibit 128: Amazon.com Inc. - Business segments
• Exhibit 129: Amazon.com Inc. - Key news
• Exhibit 130: Amazon.com Inc. - Key offerings
• Exhibit 131: Amazon.com Inc. - Segment focus

• 12.5 Automattic Inc. 
• Exhibit 132: Automattic Inc. - Overview
• Exhibit 133: Automattic Inc. - Product / Service
• Exhibit 134: Automattic Inc. - Key offerings

• 12.6 BigCommerce Holdings Inc. 
• Exhibit 135: BigCommerce Holdings Inc. - Overview
• Exhibit 136: BigCommerce Holdings Inc. - Product / Service
• Exhibit 137: BigCommerce Holdings Inc. - Key offerings

• 12.7 Cratejoy Inc. 
• Exhibit 138: Cratejoy Inc. - Overview
• Exhibit 139: Cratejoy Inc. - Product / Service
• Exhibit 140: Cratejoy Inc. - Key offerings

• 12.8 Crystallize AS 
• Exhibit 141: Crystallize AS - Overview
• Exhibit 142: Crystallize AS - Product / Service
• Exhibit 143: Crystallize AS - Key offerings

• 12.9 FastSpring 
• Exhibit 144: FastSpring - Overview
• Exhibit 145: FastSpring - Product / Service
• Exhibit 146: FastSpring - Key offerings

• 12.10 Paddle 
• Exhibit 147: Paddle - Overview
• Exhibit 148: Paddle - Product / Service
• Exhibit 149: Paddle - Key offerings

• 12.11 Recurly Inc. 
• Exhibit 150: Recurly Inc. - Overview
• Exhibit 151: Recurly Inc. - Product / Service
• Exhibit 152: Recurly Inc. - Key offerings

• 12.12 Sellfy UAB 
• Exhibit 153: Sellfy UAB - Overview
• Exhibit 154: Sellfy UAB - Product / Service
• Exhibit 155: Sellfy UAB - Key offerings

• 12.13 Shift4 
• Exhibit 156: Shift4 - Overview
• Exhibit 157: Shift4 - Business segments
• Exhibit 158: Shift4 - Key offerings
• Exhibit 159: Shift4 - Segment focus

• 12.14 Shopify Inc. 
• Exhibit 160: Shopify Inc. - Overview
• Exhibit 161: Shopify Inc. - Product / Service
• Exhibit 162: Shopify Inc. - Key offerings

• 12.15 Stripe Inc. 
• Exhibit 163: Stripe Inc. - Overview
• Exhibit 164: Stripe Inc. - Product / Service
• Exhibit 165: Stripe Inc. - Key offerings

• 12.16 Swell Commerce Corp. 
• Exhibit 166: Swell Commerce Corp. - Overview
• Exhibit 167: Swell Commerce Corp. - Product / Service
• Exhibit 168: Swell Commerce Corp. - Key offerings

• 12.17 Wix.com Inc. 
• Exhibit 169: Wix.com Inc. - Overview
• Exhibit 170: Wix.com Inc. - Business segments
• Exhibit 171: Wix.com Inc. - Key offerings
• Exhibit 172: Wix.com Inc. - Segment focus

13 Appendix

• 13.1 Scope of the report 

• 13.2 Inclusions and exclusions checklist
• Exhibit 173: Inclusions checklist
• Exhibit 174: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 175: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 176: Research methodology
• Exhibit 177: Validation techniques employed for market sizing
• Exhibit 178: Information sources

• 13.5 List of abbreviations 
• Exhibit 179: List of abbreviations

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