MEMPHIS, Tenn., Nov. 20, 2015 /PRNewswire-USNewswire/ -- Hispanic communities from the Northwest called their favorite radio stations on Nov. 12-13 to support the inaugural Bustos Media Promesa y Esperanza® (Promise and Hope) radiothon benefiting St. Jude Children's Research Hospital®.
Held in 8 markets across Oregon and Washington, the event raised more than $165,000 to support the St. Jude mission: Finding cures. Saving children.® Callers became Ángeles de Esperanza (Angels of Hope) by donating $20 per month.
The 14 participating radio stations from La Grand, La Zeta and La Pantera radio networks are based in Portland and Salem Oregon, as well as Seattle, Wenatchee, Tri-Cities and Yakima Washington. Because of successful events like these, no family ever receives a bill from St. Jude for treatment, travel, housing or food, because all a family should worry about is helping their child live.
Promesa y Esperanza® radio fundraising events began in 1997, with just three participating radio stations. Eighteen years later, 100 radio stations in 55 markets across the country help raise $10 million every year for the children of St. Jude.
"Joining the lifesaving mission of St. Jude Children's Research Hospital was an easy choice. I knew our listeners would be supportive, but their generosity exceeded our expectations," said Amador Bustos, president of Bustos Media Holdings.
Because the majority of St. Jude funding comes from individual contributors, the hospital has the freedom to focus on what matters most – saving kids regardless of their financial situation. Events like Promesa y Esperanza help St. Jude share stories of its work and how it freely shares the breakthroughs it makes, so every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children.
For more information about Promesa y Esperanza or to make a donation, visit promesayesperanza.org or call (800) 998-8432.
About St. Jude Children's Research Hospital
St. Jude Children's Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since the hospital opened more than 50 years ago. St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent, and we won't stop until no child dies from cancer. St. Jude freely shares the discoveries it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting stjude.org, liking St. Jude on Facebook (facebook.com/stjude) and following us on Twitter (@stjude).
SOURCE St. Jude Children's Research Hospital