Successful Color Strategies For The Global Beauty Market

Mar 13, 2013, 13:40 ET from HBA Global

NEW YORK, March 13, 2013 /PRNewswire/ -- 

What:  "Developing Winning Color Strategies In A Global Marketplace" Webinar  

(Photo: )
(Logo: )

WhenThursday, March 14, 2013, 12 Noon ET

How:    Registration and rate information at:

WHY:    Color permeates all facets of the beauty and personal care space, influencing 50% - 85% of ideas and product purchasing decisions.  This live Webinar from HBA Global features leading color forecasting company, Pantone, and will provide brands and product development teams with an informative look into the powerful language of color.

Webinar subscribers will learn:

  • How color plays into consumer consciousness;
  • How color effects the consumer perceptions and purchasing decisions;
  • How to integrate color into design strategies;
  • How to strengthen brands overall message with color and help products stand out in a competitive marketplace.

Presenting this unique Webinar on color strategies and answering participants questions is: Laurie Pressman, Vice President, Pantone Color Institute

Subscribers to the one hour Webinar will be able to access the content on demand for three months following the presentation.  For more information contact: Dina-Marie Nicovic at or call 609-759-7611. To register go to:

For more information on HBA Global go to

Contact: Annie Scully, 908-824-7938,