Successful Women Entrepreneurs From Around The World Focus On How To Scale Their Businesses For Growth

NEW YORK, March 31, 2016 /PRNewswire-USNewswire/ -- Addressing business growth in a highly systematic and strategic way is an important consideration for today's successful women-led and owned companies. "Scaling for Growth" is the theme of the 2016 Women Presidents' Organization Annual Conference in Baltimore, MD on April 7 – 9 at the Baltimore Waterfront Marriott. From growing a brand to effective crisis management and the power of disruptive business ideas, the three-day conference offers total immersion in important aspects of scalable growth.

More than 800 successful women entrepreneurs from all over the world, representing a broad cross-section of CEOs in diverse industries which generate at least $2 million in annual revenue, will attend the conference.

Molette Green, Live Desk Reporter, WRC NBC4 Television, will be the conference emcee on Friday, April 8th.

The four keynote speakers are:

• Jessica Herrin, Founder & CEO, Stella & Dot Family Brands    
  "Growing Your Brand" (Thursday, April 7^th - 3:15 p.m.)
                                                             
• Judy Smith, Founder & President, Smith & Company 
  "Leading Through Crisis: What Every Leader Should Know" (Friday, April 8^th - 9:00 a.m.)
       
• Amy Cuddy, Associate Professor, Harvard Business School     
  "Presence & Power" (Friday, April 8^th - 1:00 p.m.)
       
• David Bach, MD, Founder & President, The Platypus Institute         
  "Rewire Your Brain and Body for Peak Performance"   (Saturday, April 9^th - 9:00 a.m.)

According to the National Women's Business Council, women are entering the ranks of business ownership at record rates. In ten years (2002 – 2012) the number of women-owned firms increased at a rate 2 ½ times the national average (52% vs. 20%).

"Traditional growth models can foster inefficiency in times of rapid growth, if costs are added at the same rate as revenue," said Dr. Marsha Firestone, WPO President & Founder. "When a startup starts to become successful, and outgrows the 'all hands on deck' philosophy, the job of the CEO/President is to make sure that the company can cope with the new reality. Scalable growth helps expansion to new geographies and markets by pairing exponential revenue growth with minimal incremental cost."

Conference highlights:

• 50 Fastest Growing Women-Owned/Led Companies™
  On Friday, April 8th the highly-anticipated annual ranking of the 50 Fastest Growing Women-Owned/Led Companies™ will be announced at a gala dinner sponsored by American Express. A new book, The Women Presidents' Organization 50 Fastest Growing Women-Owned/Led Companies Guide to Growth, Sponsored by American Express, will debut at the conference.
  
  The book interviews 15 impressive women who address the five areas that change the most when a business scales:
  • Branding
  • Financing
  • Human Resources
  • Sales
  • Innovation
    
    
• Formation of the Foundation of the WPO
  The WPO will announce formation of The Foundation of the WPO. Formed to support, benefit and assist the WPO's mission to accelerate business growth, enhance competitiveness and promote economic security, the Foundation will provide a vehicle for corporate sponsors, individual donors and other foundations to support WPO's educational programs with charitable contributions. Incremental educational resources, underwritten by the Foundation, will be made available to WPO members and to women entrepreneurs who will benefit from the expertise of WPO members.
  
  
• WPO Annual Awards
  Each year WPO confers its highest accolades to three people who have demonstrated extraordinary commitment to the organization's mission and growth. These award recipients will be announced at the conference:
  • Mary Lehman Maclachlan Economic Empowerment Award
  • Adrienne Hall Award for Breaking Down Barriers
  • WPO President's Award
    
    
• Social Media
  Social media strategies for this year's conference include a mobile app. Developed by WPO member Hetal Parikh, President, Rangam Consultants, Inc., and available for download on iTunes or Google Play for Android, the app helps conference attendees navigate the conference site and pick their agendas. New functionality includes a sharing function where attendees can communicate their conference experiences with each other via photos or by video. A Twitter contest will be underway to engage conference attendees, with prizes for the most tweets (Follow @womenpresidents on Twitter: #wpoconf16).

Conference Sponsors
The 2016 WPO annual conference is supported by the commitment and dedication of Corporate, Member and Media Sponsors, including:

About the Women Presidents' Organization
The WPO, which currently has two Chapters in Maryland (one in Baltimore and the other in Greenbelt), is the ultimate affiliation for successful women entrepreneurs around the world who own multi-million dollar companies.  In monthly meetings around the world, women from diverse industries invest time and energy in themselves and their businesses to drive their corporations to the next level. Local WPO chapters are coordinated by a professional facilitator and meet monthly to share business expertise and experience in a confidential setting.

For more information about the Maryland Chapters, or any other WPO Chapters throughout the world, call 212-688-4114 or visit www.womenpresidentsorg.com. Follow WPO on Twitter (@womenpresidents) and like us on Facebook.

Contact: Susan Johnson
212-688-4114 Office
917-601-5778 Mobile
[email protected]

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SOURCE Women Presidents' Organization

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