Sugar Bowl Fans Treated to Taste of New Orleans

STAMFORD, Conn., Jan. 4, 2011 /PRNewswire/ -- Centerplate, the largest hospitality partner to North America's premier sports stadiums, convention centers and entertainment venues, plays hospitality host for tonight's 77th Annual Allstate Sugar Bowl game at the Louisiana Superdome. This season, Centerplate hosted 11 college bowl games including the Orange Bowl in Miami, Holiday Bowl in San Diego, Music City Bowl in Nashville, and the Military Bowl in Washington D.C. Throughout the year, Centerplate partners with 10 NFL clubs and over 25 collegiate programs, more than any other hospitality company. Tonight, Centerplate greets fans of the Arkansas Razorbacks and the Ohio State Buckeyes with an exciting new menu, innovative fan promotions, and enhanced customer service programs.

For the many out of state fans, Centerplate is excited to offer the special flavors of New Orleans cuisine. Centerplate will be featuring Grilled Flank Steak with cilantro lime marinade, BBQ Jumbo Shrimp sauteed with green onions, Creole seasonings, and lemon butter sauce served over fluffy white rice; and perennial Louisiana favorite Chicken and Andouille Sausage Gumbo in a smoky rich roux topped with fluffy white rice.

This year, to complement its culinary offerings, the company has also initiated a series of enhancements to its service training and experience assurance initiatives. Centerplate's training program, which has been completely revamped and launched as Centerplate University for this year, is based on a series of training sessions that provides our service team the foundation to succeed. In addition to functional training, the program includes a significant focus on food safety, responsible service of alcohol, and the principles and behaviors of gracious guest service for a better fan experience.

"We are thrilled to offer signature New Orleans flavors to our fans," said Steve Trotter, Centerplate's Vice President responsible for tonight's game. "Between our signature menu offerings, impressive service upgrades and ambitious menu additions, Centerplate is ready to bring fans an extraordinary Sugar Bowl experience while expanding upon our goal to serve as a total solution partner to our team clients."

This year has proven to be one of the company's strongest ever in new business development and client retention in its eighty-year history. Centerplate added several new client-partners, including the Woodruff Arts Center, one of the nation's most prestigious art centers, in Atlanta, Georgia, the Cobo Conference/Exhibition Center, in the heart of downtown Detroit, and the Baltimore Convention Center, among others.

About Centerplate:

Centerplate crafts and delivers "Craveable Experiences. Raveable Results." in 250 prominent sports, entertainment and convention venues across North America. Centerplate has provided services to 11 Super Bowls, 20 World Series, the South Beach Wine and Food Festival, Art Basel Miami Beach, 15 official U.S. Presidential Inaugural Balls and the largest plated dinner in history at the Alpha Kappa Alpha Centennial Celebration. Visit the company online at www.centerplate.com.

SOURCE Centerplate