Summer Digital Marketing Roundtable Provides Unique Forum for Pharma Leaders to Share Leading Practices in Digital Service Delivery

Jun 25, 2014, 16:00 ET from Best Practices, LLC

CHAPEL HILL, N.C., June 25, 2014 /PRNewswire/ -- Research and benchmarking firm Best Practices, LLC announced it will host its first 2014 Digital Marketing Consortium Roundtable on Friday, June 27 to discuss innovative approaches to Digital Marketing service delivery in the healthcare industry.

The virtual conference event brings together over a dozen healthcare leaders in a growing community of practice designed to improve Digital Marketing performance through best-practice knowledge sharing.  

Discussion for the summer Roundtable, which is scheduled to take place between 10 and 11:30 a.m. (Eastern Time) on Friday, will examine the following key topics:

  • Optimizing Service Delivery Strategy and Execution
  • Effective Tactics for Supporting Internal Customers
  • Deploying Advanced Analytics for Greater Impact
  • Steps Towards Greater Data Governance Effectiveness

This Roundtable meeting will provide Digital Marketing executives with an opportunity to discuss innovative practices and pitfalls experienced in delivering innovative Digital services to their organizations.

The discussion will be driven by previously un-released 2014 benchmarking survey data which highlight critical trends, insights, and improvement gaps in the industry. 

Based on insights from 42 leading healthcare organizations, Best Practices' research identifies proven tactics and models used by DM teams to drive greater effectiveness, improve coordination with brand partners, maximize the impact of advanced analytics, and drive greater efficiency through improved data governance.

Participation in the 2014 Digital Marketing Consortium includes attendance at seasonal Roundtable meetings accompanied by customized performance gap analysis for each member company.  The next Roundtable is planned for early September.

To learn more about Digital Marketing Consortium or to inquire about last-minute attendance at Friday's meeting, click on the following link:

For more information on other recent primary research studies, contact us at 919.403.0251. For related research, visit our Best Practices, LLC website at


Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations. Best Practices, LLC believes in the profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies.

SOURCE Best Practices, LLC