LONDON, August 30, 2012 /PRNewswire/ --

New Look blogger competition another summer sartorial success story

New Look's exciting competition #holidayhop has drawn to a close, with the winner of this celebration of summer fashion finally revealed.

New Look invited fashion bloggers to showcase themselves as summer stylists. The competition, #holidayhop, hosted on the blog website Daisy Butter, aimed to highlight the high-quality and revered fashion blogger that New Look has often applauded as playing a definitive role within the wider fashion industry.  

New Look has already formed innovative and fruitful relationships with bloggers in their previous and highly successful competition #7Days7Dresses, which saw bloggers select perfect party dresses for a variety of events over a period of seven days. For #holidayhop, all runner ups and the winner were exclusively selected by New Look and Daisy Butter.

Bloggers were asked to select an award-winning holiday wardrobe for a summer trip to Ibiza. From New Look's latest summer collections entrants were asked to assemble outfits for 5 different occasions: Travel Style, Poolside, Beach it, Sunset Supper and Beach to Club. The choice of items were as colourful as they were chic - from the sweeping sophistication of their maxi dresses, to wild and wonderful wedges for dancing in clubs, the clothes from New Look's latest range were all temptingly gorgeous and invited artful eyes to piece them into perfect ensembles; from elegant going out dresses to pool-side cover ups.

The winner, anni(dot)elle, whose blog entry can be viewed here has won a suitcase worth of summer clothing items, with a price tag of up to £400!
Competition host, Daisy Butter also said, "Her playful and quirky looks were a seamless blend of her own style and New Look's aesthetic."
The runners up categories were equally impressive; their talents were rewarded with a £30 voucher to spend at New Look. Most Creative was awarded to The Fashion Diaries, Most Social to maisyetc., Most Stylish to Montage Me and finally, a £20 voucher was handed to What Cat Says for her exciting entry.

Daisy Butter added:

"It was a pleasure to collaborate with New Look for the Holiday Hop competition this summer. Being able to host a competition that allowed my readers to showcase their style and talent was a great opportunity and I thoroughly enjoyed reading everyone's posts about their favourite pieces from New Look's summer collection."

About New Look

New Look are award winning fashion retailers, and offer a wide choice of clothing to suit all tastes. From jackets to handbags, maternity clothes to jumpsuits, mens shoes to kidswear, New Look offers glamorous clothing at affordable prices.

SOURCE New Look