NEW YORK, Oct. 1 /PRNewswire/ -- Summit Business Media today announced the appointment of Pam Marsh as Director of Custom Media. The position is responsible for driving the growth of Summit Business Media's suite of custom and integrated marketing solutions for its roster of blue chip clients in major sectors of the financial services industry, including the insurance, legal, and investment advisory markets.
"We're excited to welcome Pam to our team at Summit Business Media," says John Whelan, executive vice president. "Pam will bring energy and creative focus to an already strong team with a leading set of products, and we look forward to building our business in a key area of future growth for the company."
Prior to joining Summit Business Media, Marsh held publisher and management positions within International Thomson Communications, Cowles Business Media, CAP Cities/ABC, Rocky Mountain PBS (Public Broadcasting Service) and Frontier Airlines' in flight entertainment network. Marsh has a BS in Journalism from the University of Kansas, and is also a certified Social Media Strategist and professional trainer of media salespeople through The Center for Sales Strategies. A twenty-five year media industry veteran, Marsh has a strong track record developing custom content solutions for Blue Chip clients in the insurance, legal, finance, medical, banking, telecommunications, and aviation markets.
"This is an exciting time to be involved with Custom Media at Summit Business Media," notes Marsh. "As our clients look for more creative ways to understand and influence their target audiences, custom-driven solutions have become a core component of marketing strategy, extending far beyond traditional print products, to include social media, event, and data-driven solutions. At Summit Business Media, our scale and industry expertise provides the perfect platform to deliver unique custom content on behalf of our clients."
For more information, go to Summit Business Media.
About Summit Business Media
Summit Business Media is the leading B2B media company serving the insurance and investment markets. Through its Media and Reference divisions, SBM publishes 16 magazines, more than 30 targeted industry Web sites, and 150 reference titles. The Events Division hosts a dozen conferences supporting these brands. SBM's Data Division is the leading provider of group benefits and retirement prospecting tools and insurance industry financial data. For more information, visit summitbusinessmedia.com.
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SOURCE Summit Business Media