CENTENNIAL, Colo., April 27, 2011 /PRNewswire/ -- Summit Business Media announced the launch of a new suite of eNewsletters focused on the employee benefits industry. The eNewsletters are part of the launch of BenefitsPro.com – a powerful online resource that brings Benefits Selling magazine and FreeERISA together to provide breaking news, market trends, data and analysis to all professionals in the employee benefits industry including benefits brokers, benefits managers and retirement advisors.
"For the past ten years, FreeERISA has been the go-to site for retirement and benefits professionals looking for lead generation tools," said Dan Cole, Research and Development Manager for FreeERISA. "Now our audience can also read about the latest trends and the most effective marketing strategies in the eNewsletters and on the site. We've given people a single destination for all things benefits and retirement."
Specifically, eNewsletters were added to address the needs of HR/benefits managers and retirement advisors, and to provide these audiences, as well as brokers, with daily insights catered to their interests via our new BenefitsPro Daily eNewsletter. These additions expand the reach of BenefitsPro.com and allow advertisers to reach new audiences.
"With the launch of BenefitsPro and several new eNewsletters, we are able to help our advertisers reach the benefits market as a whole and also drill down to very specific audiences within the industry," said Tamara Patterson, publisher. "We've expanded our reach from just benefits brokers to benefits managers and retirement advisors. BenefitsPro.com also offers custom packages and eNewsletter sponsorships to connect our advertisers with the benefits community."
These eNewsletters are the latest example of Summit Business Media's ongoing digital strategy. In the last 18 months, Summit Business Media launched multiple new eNewsletters and websites, including AdvisorOne.com in October 2010 and PropertyCasualty360.com in January 2011.
BenefitsPro.com is a powerful online resource that provides breaking news, market trends and analysis to all professionals in the employee benefits industry including benefits brokers, benefits managers and retirement advisors. Backed by the expertise of Benefits Selling magazine, FreeERISA and Summit Business Media, BenefitsPro.com illuminates the complex and ever-changing benefits market, opening the lines of communication and creating a community, unlike any other Website. For more information, please visit BenefitsPro.com.
About Summit Business Media
Summit Business Media is the leading B2B media and information company serving the insurance, financial services, legal and investment advisory markets. Summit strives to be "The Next Generation of Business Information" for executives and practitioners by providing breaking news and analysis, in-depth practice management strategies, business-building techniques and actionable data. Summit services the information needs of its customers through numerous channels, including digital, print, and live events. Summit publishes 16 magazines and 150 reference titles, operates 20 websites and hosts a dozen conferences, including the world's largest mining investment event, hosted in South Africa. Summit also provides financial data on 6,000 insurance companies and detail on nearly one million health and benefits plans in the U.S.
Summit employs 400 employees in eleven offices across the United States. For more information, please visit SummitBusinessMedia.com.