CENTENNIAL, Colo., Oct. 3, 2011 /PRNewswire/ -- Providing the largest online destination for life & health insurance advisors and agents, Summit Business Media today announced the launch of LifeHealthPro.com. The site offers essential information advisors need to run their practice and increase their bottom line, including breaking news, market trends, and practice tips. LifeHealthPro.com includes content from Summit's award-winning National Underwriter Life & Health, Senior Market Advisor, Life Insurance Selling and Agent's Sales Journal.
Bringing together the life & health insurance industry's most respected media properties into the largest site for the insurance industry, LifeHealthPro.com is Summit's fifth major launch in the last 12 months, joining AdvisorOne.com, PropertyCasualty360.com, CUTimes.com and BenefitsPro.com. Each site utilizes cutting-edge technology resources, content development practices and advanced audience development techniques to provide business-critical information to clearly defined audiences.
LifeHealthPro.com is designed to provide the critical information and tools agents and advisors, as well as insurance wholesalers, CPAs, and estate planning attorneys, need to build a successful business. Content is centered on the topics advisors have identified as being important to their business, including:
- Product Information
- Trends in the market
- Regulatory Issues and Changes
- Breaking News
- Health Care Reform
- Sales and Marketing
- Practice management
"With the launch, our 13 award-winning editors and journalists have organized around digitally-focused workflow," said James E. Green, Group Editor of Summit's Life Heath Group. "The benefits of the new workflow include extended news beats to expand coverage of the industry, the elimination of overlapping coverage and the use of in-depth research and real-time metrics to address trending topics immediately."
Additionally, the LifeHealthPro.com editorial team will extend its footprint into the investment and wealth management markets to better address the evolving practice management needs of life health advisors.
The launch of LifeHealthPro.com is the culmination of 18 months of technology development, and offers the latest in user experience with more diversity in content types as well as a streamlined process for publishing richer content via: infographics, interactive timelines, slide shows and interactive news apps.
"LifeHealthPro.com enters the market as the dominant information source in the industry – and offers the latest in online marketing and advertising packages. We are able to offer mass marketing solutions as well as targeted, niche buys – depending on our client's goals," said Dave O'Neil, Group Publisher of Summit's Life Health Group. "In addition, by partnering with ProducersWEB.com, LifeHealthPro.com includes a best-in-class lead generation platform from Day One."
LifeHealthPro.com also launched a comprehensive suite of eNewsletters, and a robust social media presence on Twitter, Facebook and LinkedIn, to deliver breaking news and targeted topical content for insurance professionals. To subscribe to the eNewsletters, visit LifeHealthPro.com/eNewsletters.
ABOUT SUMMIT BUSINESS MEDIA
Summit Business Media is the leading B2B media and information company serving the insurance, financial services, legal and investment advisory markets. Summit strives to be "The Next Generation of Business Information" for executives and practitioners by providing breaking news and analysis, in-depth practice management strategies, business-building techniques and actionable data. Summit services the information needs of its customers through numerous channels, including digital, print, and live events. For more information, please visit SBMedia.com
Available Topic Expert(s): For information on the listed expert(s), click appropriate link.
Name: Dave O'Neil
SOURCE Summit Business Media