NEW YORK, Feb. 2, 2011 /PRNewswire/ -- Summit Business Media announced that it exceeded initial traffic projections for its latest product launch, PropertyCasualty360.com. Sixteen days after the official launch that took place on January 10, 2011, the site surpassed its page view goal. At the end of January, page views for PropertyCasualty360.com were 120% of the projected goal.
"The enormous reaction from the market is very exciting," said Eric Gilkey, editor of PropertyCasualty360.com. "It only confirms the industry's appetite for a comprehensive site geared towards supplying P&C insurance news and information."
Top 5 trending stories for January on PropertyCasualty360.com included:
PropertyCasualty360.com also launched nine eNewsletters to address the industry's need for targeted, topical content. By offering industry news as it breaks, daily news highlights, and seven targeted eNewsletters, the eNewsletters provide something for every P&C insurance professional.
Traffic to PropertyCasualty360.com is expected to continue to increase as more content and valuable resources are added every day.
PropertyCasualty360.com is a powerful online resource that provides a 360 degree view of property & casualty insurance issues significant to insurers, producers, corporate buyers and claims professionals. Powered by a combined aggregate of nearly 300 years' experience serving the P&C market, PropertyCasualty360.com is built on a trusted and authoritative media platform.
Summit Business Media is the leading B2B media company serving the insurance and investment markets. Through its Media and Reference divisions, SBM publishes 16 magazines, more than 30 targeted industry Web sites, and 150 reference titles. The Events Division hosts a dozen conferences supporting these brands. SBM's Data Division is the leading provider of group benefits and retirement prospecting tools and insurance industry financial data. For more information, visit SummitBusinessMedia.com.