Summit Business Media's P&C Insurance Website Reaches One Million Page Views

Mar 14, 2011, 11:20 ET from Summit Business Media

NEW YORK, March 14, 2011 /PRNewswire/ -- Summit Business Media announced that one of its newest Websites,, has reached one million page views. The official launch took place on January 10, 2011, and since then the site has received tremendous feedback from the property & casualty insurance industry.

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"We couldn't be more excited with the market's reaction," said Eric Gilkey, editor of "I've spoken with many of our users and they love the variety of content and resources made available, all in one place. Their message is clear: They are happy to finally have a place they can go to online for everything P&C-related."

The influx of traffic and engagement with the site is a result of a dedicated editorial staff, new daily features like "Morning Minute" podcasts, eNewsletters and optimized SEO tactics. More innovative strategies are in the pipeline for 2011 to continue driving traffic and to make the site an integral part of the daily workflow for insurance professionals.

"Our advertising partners are thrilled about the impressions attained so far on," said Chris Luke, group publisher. "We knew the experienced editors would create valuable content and bring in thousands of visitors. But this One Million Page Views milestone combined with blowing out projected traffic goals two months in a row really exceeded our expectations." is also seeing a large increase in eNewsletter subscribers. Nine free eNewsletters address the industry's need for targeted, topical content. By offering industry news as it breaks, daily news highlights, and seven topic-specific eNewsletters, provides something for every P&C insurance professional.  

Sign up to receive these free eNewsletters from is just one of many recent innovations at Summit Business Media. Other Websites built on this open-source platform include AdvisorOne and Credit Union Times. Summit Business Media's digital investments continue with additional product launches slated throughout the rest of 2011.  

About PropertyCasualty360 is a powerful online resource that provides a 360 degree view of property & casualty insurance issues significant to insurers, producers, corporate buyers, and claims professionals. Powered by a combined aggregate of nearly 300 years' experience serving the P&C market, is built on a trusted and authoritative media platform.  

The site combines the established knowledge resources and news reporting capabilities from the experts at Summit Business Media's P&C Insurance Network: National Underwriter Property & Casualty, American Agent & Broker, Tech Decisions, Claims Magazine, and Florida Underwriter.

About Summit Business Media

Summit Business Media is the leading B2B media company serving the insurance and investment markets.  Through its Media and Reference divisions, SBM publishes 16 magazines, more than 30 targeted industry Web sites, and 150 reference titles.  The Events Division hosts a dozen conferences supporting these brands.  SBM's Data Division is the leading provider of group benefits and retirement prospecting tools and insurance industry financial data.  For more information, visit

SOURCE Summit Business Media