Sun-Maid® Raisins and Chiquita™ Banana Bread Mix launch "Sweeter-Together" campaign for the Holidays

KINGSBURG, Calif., Oct. 3, 2014 /PRNewswire/ -- Some foods are made to be paired together. The fusion of flavors that results when you mix Sun-Maid® Raisins and Chiquita™ Banana Bread are the perfect combination! Whether it's a simple banana raisin bread or banana-raisin chicken curry, banana bread and raisins are simply sweeter together.

Sun-Maid® Raisins and Concord Foods are partnering on an exciting promotion, Sweeter Together. From October through December, a range of delicious recipes featuring Sun-Maid® Raisins and Chiquita^™ Banana Bread Mix will be available to consumers online at Sweeter-Together.com. In addition, instant redeemable coupons (IRC) for $0.55 off the purchase of Sun-Maid Raisins (12 oz or larger) and Chiquita Banana Bread Mix will be available. Coupons can be found on packs of both products in supermarkets nationwide.

Recipes and promotional information will be shared with Sun-Maid's Facebook and Twitter fans and Concord Foods' Facebook and Pinterest fans. In addition, bloggers will be invited to develop recipes of their own. Displays of Chiquita^™ Banana Bread Mix will contain themed header cards and on-pack coupons. Look for these displays in the fresh produce department of major food retailers next to bananas. ChiquitaBanana Bread Mix is an easy-to-make bread that simply requires two ripe bananas, water and an egg. When prepared, the banana bread has 0 trans fats and is preservative free. Because it requires fresh bananas, the bread has a moist texture and natural flavor. Concord Foods has a licensing agreement with Chiquita Brands L.L.C. to manufacture and market this product. Chiquita Banana Bread Mix is available in 12 unit cartons and 48 unit floor display shippers.

Founded in 1912, Sun-Maid Growers of California is the world's largest producer and processor of raisins and other premium quality dried fruits. Located in Kingsburg, California, in the heart of the San Joaquin Valley's raisin producing district, Sun-Maid products are distributed throughout the United States and in more than 50 countries around the world. For more information about Sun-Maid, visit www.sunmaid.com

Contact: Jackie Grazier
Tel: 559-897-6334
Email: [email protected]

Photo - http://photos.prnewswire.com/prnh/20141003/150103

SOURCE Sun-Maid Growers of California