SunChips Harnesses Power of Giggles and Guffaws for Good
First-of-its-Kind Campaign Uses Laughter to Generate Girl Power
24 May, 2016, 07:00 ET
PLANO, Texas, May 24, 2016 /PRNewswire/ -- Zany, charismatic, shy, uninhibited - what exactly does your laugh say about you? The SunChips' Waves of Laughter campaign is harnessing the power of laughter to celebrate the uniqueness of women, and encourage them to laugh out proud.
Just like laughter, SunChips' distinct shape is unique in every wave. Knowing nothing sets you apart from the crowd like your laugh, SunChips developed the Laughalizer, a first-of-its-kind technology that analyzes your laughter to highlight each user's unique personality and "laugh fingerprint."
"A person's laugh is as unique as they are and often serves as a signature, vocal calling card within their circle of friends and family," says Steve Wilson, laugh expert, psychologist and founder of the World Laughter Tour. "Laughter has a significant impact on health, happiness and self-confidence and is among the most unfiltered expressions of a person's personality. SunChips has found a wonderful way to not only encourage more laughter in the world but also empower the next generation of women – one laugh at a time."
Based on gelotology, the study of laughter, and developed in partnership with experts in the field, the Laughalizer analyzes chuckles, snorts and giggles against 12 distinct laugh profiles, identifying users' primary personality traits based on their unique style of laughing. With personality profiles ranging from "charming" to "mischievous," consumers can share their resulting profile and "laugh-print" across social media to encourage friends and family to continue the waves of laughter. For each use of the Laughalizer, located at www.LaughwithSunChips.com, SunChips will make $1 donation to Step Up, a nonprofit devoted to helping girls from underserved communities become confident, college-bound and career-focused, with the goal of generating 100,000 laughs to create waves of change.
"Waves of Laughter is about empowering our consumers to celebrate their most authentic selves through something irreplaceable and special – their laughter," said Tyler Chapman, SunChips vice president of marketing. "The most confident people in the world possess the ability to laugh freely and not take themselves too seriously. Learning to laugh proudly and share your unique voice with the world is a powerful tool when facing life's challenges and adventures."
As part of Waves of Laughter, SunChips is committed to making a $100,000 contribution to Step Up, the nonprofit devoted to raising confidence in girls. For more information about SunChips products, nutritional information and locations to purchase, visit www.SunChips.com.
The SunChips brand is one of the many brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate Web site, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at twitter.com/fritolay . Learn more SunChips by visiting www.facebook.com/SunChips.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.
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