Sunrise Announces National Veterans Day Campaign to Honor Those Who Served and to Remind Families of Available Government Benefits

Veterans Invited to Attend Veterans Day Events at More Than 300 Sunrise Senior Living Communities Nationwide

Nov 01, 2010, 09:00 ET from Sunrise Senior Living

MCLEAN, Va., Nov. 1, 2010 /PRNewswire/ -- Sunrise Senior Living (NYSE: SRZ) announced today a national campaign to honor the service of veterans and to remind them of the government benefits they may be entitled to receive.  Events will be held at more than 300 Sunrise communities across the country this Veterans Day on November 11, 2010.

"Too many veterans and their families are unaware that they may be entitled to substantial benefits that could help offset the cost of living in a senior assisted living community," said Kelly Myers, SVP of Sales for Sunrise. "Each day, we serve more than 5,000 veterans who are residents in our communities. These families have made tremendous sacrifices for our country and they deserve to receive every benefit to which they are entitled."

The most substantial benefit that many veterans are unaware of is for "Aid and Attendance."  This benefit provides nearly $2,000 per month for a veteran or a surviving spouse to pay for assistance with activities of daily living such as dressing, bathing or eating.  Many veterans who ordinarily would not qualify for a veterans pension because of their income may qualify for this benefit because medical expenses are deducted from the income calculation.

Veterans are invited to any Sunrise community on November 11 to receive a special gift as a token of Sunrise's appreciation for their service.  Information on veterans benefits will also be available at each event so veterans and their families can learn more about what financial support options are available.  All Sunrise communities in Canada will also host open houses on November 11, in recognition of Remembrance Day. To locate a Sunrise community and learn more information about the Veterans Day campaign, visit

About Sunrise Senior Living

Sunrise Senior Living, a McLean, Va.-based company, employs approximately 35,000 people. As of June 30, 2010, Sunrise operated 356 communities in the United States, Canada, Germany and the United Kingdom, with a combined unit capacity of approximately 35,400 units. Sunrise offers a full range of personalized senior living services, including independent living, assisted living, care for individuals with Alzheimer's and other forms of memory loss, as well as nursing and rehabilitative services. Sunrise's senior living services are delivered by staff trained to encourage the independence, preserve the dignity, enable freedom of choice and protect the privacy of residents. To learn more about Sunrise, please visit

SOURCE Sunrise Senior Living