Sunrise Senior Living Rebrands Sunrise at FlatIrons Community

Name Change to Better Reflect the Community's Commitment to Providing the Very Best in Senior Living

Apr 30, 2012, 11:00 ET from Sunrise Senior Living

BROOMFIELD, Colo., April 30, 2012 /PRNewswire/ -- Sunrise Senior Living (NYSE: SRZ) announced today that The Stratford at FlatIrons has changed its name to Sunrise at FlatIrons. The name change comes in the midst of Sunrise's 30th anniversary celebration and reinforces the community's place as a member of the Sunrise family.

"While our name is new, our commitment to providing our residents the very best home is, and will always be, as strong as ever," said Tina Dickhoff, executive director of Sunrise at FlatIrons. "And our residents will continue to be served by the same dedicated team members they have come to rely on."

As part of the rebranding effort, the community will adopt Sunrise's bold new logo. The new name and branding is meant to help customers recognize the FlatIrons as a Sunrise community – a place where they can be confident that their loved ones will receive the best-in-class care and service Sunrise residents and families have come to expect since the opening of the very first Sunrise community in 1981.

"As we mark our 30th anniversary, it is important that all of our communities reflect our focus on providing the highest quality in senior care," said Laura McDuffie, head of Operations for Sunrise. "This name change is a great opportunity to truly celebrate what makes our approach to senior living different."

In addition to the rebranding of the FlatIrons community, Sunrise continues to serve the Denver and Boulder region with six additional communities that offer seniors and their families a variety of high-quality senior living options ranging from independent and assisted living to memory care.

About Sunrise at FlatIrons

Sunrise at FlatIrons is a resort-style Sunrise Senior Living community located at 400 Summit Blvd. in Broomfield, Colorado. Situated between the upscale FlatIrons Crossing Mall and the Omni Interlocken Golf Course, Sunrise at FlatIrons offers a lifestyle free from the worries of home maintenance, an impressive collection of services and amenities, and a solid plan for the future. Sunrise at FlatIrons prides itself on its convenient, desirable location where senior care choices abound, from independent living, assisted living, Alzheimer's care, short-term stays, respite care, and hospice care.

About Sunrise Senior Living

Sunrise Senior Living, a McLean, Va.-based company, employs approximately 31,600 people. As of December 31, 2011, Sunrise operated 311 communities located in the United States, Canada and the United Kingdom, with a unit capacity of approximately 30,700 units. Sunrise offers a full range of personalized senior living services, including independent living, assisted living, care for individuals with Alzheimer's and other forms of memory loss, as well as nursing and rehabilitative services. Sunrise's senior living services are delivered by staff trained to encourage the independence, preserve the dignity, enable freedom of choice and protect the privacy of residents. To learn more about Sunrise, please visit

Contact: Sara Abriatis Corporate Communications (703) 744-1829


SOURCE Sunrise Senior Living