"Super" Champions Unite to Fuel Bay Area Students for Success!

GENYOUth, San Francisco Unified School District, Bay Area Host Committee, the 49ers Foundation, and Purpose-Driven Partners Launch "Super Schools" to Strengthen Nutrition Security and Physical Activity, Helping Bay Area Students Thrive — School Grant Applications Now Open!

SAN FRANCISCO, Sept. 9, 2025 /PRNewswire/ -- GENYOUth, the national nonprofit organization dedicated to helping schoolchildren thrive by living well-nourished and physically active lives, today announced the launch of Super Schools. To celebrate the upcoming Super Bowl LX, this community-based initiative will provide nutrition equipment grants and NFL FLAG-In-School kits to 60 Bay Area schools in under-resourced communities to enhance opportunities for nutrition security and physical activity among students. In collaboration with San Francisco Unified School District (SFUSD); the Bay Area Host Committee; Dairy Council of California; and purpose-minded corporate sponsors including Amazon Access, Domino's, the NFL Foundation, PepsiCo, and the PepsiCo Foundation, Super Schools will help increase access to 9.0 million school meals annually and expand opportunities for daily physical activity, benefitting over 33,000 students throughout the Bay Area.

Super Schools kicked off today at Dr. Martin Luther King Jr. Academic Middle School in San Francisco with a celebratory event featuring special appearances by San Francisco 49ers DE (1990-96) Dennis Brown, and local community officials. With energized students in attendance, the assembly ignited excitement with a ribbon-cutting ceremony for new school meal equipment proven to positively impact participation including Grab-and-Go mobile meal carts, insulated milk coolers, and a point-of-sale (POS) system based on a school's needs. Students then participated in an NFL FLAG-In-School Kit unboxing and flag football clinic where officials from the San Francisco 49ers coached participants on the field while highlighting the critical connection between proper nutrition and physical activity in supporting student success.

Super Schools provides a comprehensive package of essential equipment and resources designed to transform students' access to healthy foods and build enjoyment through physical activity. The initiative fosters student nourishment by overcoming barriers including time and stigma, delivering meals directly to where students are – whether in hallways, classrooms, or cafeterias – so they can easily access the nutritious meals they need to thrive. The NFL FLAG-In-School kit provides students with fun, inclusive opportunities to stay active through flag football while supporting a lifelong love for staying active.

"One in five children in the Bay Area lives in poverty¹, and more than three-quarters of school-aged kids across the country aren't getting the daily physical activity their growing bodies and minds need². These aren't just statistics — they represent real children falling behind every single day. We cannot wait. School nutrition and physical activity programs are lifelines — vital to helping students grow, learn, and thrive," said Ann Marie Krautheim, M.A., R.D., L.D., CEO of GENYOUth. "We are deeply grateful to our purpose-driven partners, whose support is helping us create a culture of wellness in schools. Together, we're ensuring every child has the nourishment, movement, and opportunity they need to reach their full potential."

"We're thrilled to launch the Super Schools program in our district. Community collaboration removes barriers and ensures that our students get access to proper nutrition and physical activity – critical for their health, focus, and academic success," said San Francisco Unified School District Superintendent Dr. Maria Su. "We are grateful to GENYOUth and other mission-driven supporters for their ongoing dedication to our students' wellness and development."

"Super Schools is a crucial part of the Bay Area Host Committee's goal of driving lasting social and economic impact across our local communities," said Patty Hubbard, Chief Marketing Officer, Bay Area Host Committee. "With the support of organizations who share our passion to make a tangible difference in the health and wellness of children, we are proud to collaborate with GENYOUth to tackle food insecurity and physical inactivity and deliver the equipment and resources Bay Area schools need to help their students thrive in and out of the classroom."  

"At Amazon Access, we believe everyone should have access to healthy food – regardless of their zip code," said Nancy Dalton, Director, Amazon Access. "Organizations like GENYOUth play a critical role in empowering the next generation to succeed. We're proud to collaborate with GENYOUth to support quality school meal programs for students throughout the Bay Area."

"We understand as a restaurant business that food has transformative power – when students face hunger, it becomes a barrier to reaching their full academic potential. This understanding drives our dedication to promoting student nutrition and well-being through our Domino's Smart Slice Pizza program, which delivers both taste and nutritional value to school cafeterias nationwide," said Joe Jordan, Chief Operating Officer and President - Domino's U.S. "Domino's has been a committed partner with GENYOUth from day one. Our support of Super Schools is a critical part of Domino's community engagement efforts, helping us tackle food insecurity challenges within the neighborhoods we serve."

"The PepsiCo Foundation seeks to ensure that every child in our communities knows where their next meal is coming from," said C.D. Glin, President of the PepsiCo Foundation and Global Head of Social Impact at PepsiCo. "Access to nutritious food is essential in addressing childhood hunger. It fuels physical health, supports cognitive development, and enables academic success. By working with trusted partners like GENYOUth and local communities, we are focused on creating more equitable access to the nutritious meals children need today while helping to build a healthier, more sustainable future."

"As a former professional football player and someone who has spent much of his career around athletics, I see first-hand the critical role school nutrition and physical activity plays in the lives of students. Our physical, mental, and emotional well-being are so intertwined. By helping ensure students have access to school meals and physical activity programs, we can empower them to be their best selves," said Dennis Brown, San Francisco 49ers DE (1990-96).

"The 49ers Foundation and NFL FLAG-In-School's commitment is to make physical activity inclusive, enjoyable, and accessible to all. I am honored to be here with GENYOUth and supporters helping create more opportunities for students to be more active and discover the fun and confidence that comes from play," echoed Justin Prettyman, Vice President, Philanthropy & Executive Director, 49ers Foundation.

"Dairy Council of California is proud to collaborate with GENYOUth to expand access to nutritious meals and physical activity in Bay Area schools. Dairy plays a vital role in school meals, delivering essential nutrients that support children's growth and learning," said Amy DeLisio, CEO, Dairy Council of CA. 

Applications are now open for schools to apply for Super Schools grants at https://funds.genyouthnow.org/. Grants will be awarded in the coming months, leading up to Super Bowl LX and its premier purpose-driven culinary event, Taste of the NFL presented by PepsiCo and the PepsiCo Foundation, on Saturday, February 7, 2025, of which GENYOUth is the charitable partner. In GENYOUth's commitment to end student hunger, net proceeds raised from the Taste of the NFL will benefit schools in the Bay Area and throughout the nation. The collective impact of the 2024 Taste of the NFL event held in New Orleans generated $2.2 million in revenue, which benefited approximately 1,000 schools and 540,000 students by increasing access to 146 million school meals in all 32 NFL club markets.

For more information on Taste of the NFL, visit TasteoftheNFL.com.

To help GENYOUth end student hunger, visit GENYOUthNow.org/donate.

¹ Public Policy Institute of California
² 2024 U.S. Report Card, compiled by the Physical Activity Alliance

About GENYOUth
GENYOUth is a 501c3 national nonprofit dedicated to helping school children thrive by living a well-nourished and physically active life. A catalyst for youth health and wellness, GENYOUth has supported over 77,000 U.S. schools to equip them with the resources needed to ensure millions of children have equitable access to nutrition and physical activity. Founded by America's dairy farmers and the NFL, GENYOUth convenes a network of private and public partners, including Fortune 100 companies and foundations, to ensure all children are nourished and active to be their best selves. Committed to ending student hunger and promoting physical activity, GENYOUth provides grants that increase access to healthy school meals for food insecure students and empower kids to develop lifelong healthy habits through movement and activity. GENYOUth is the official charitable partner of Taste of the NFL, a purpose-driven Super Bowl culinary experience, and Taste of the Draft, both of which raise awareness and generate funds to fight hunger and food insecurity. To learn more and support GENYOUth, visit www.GENYOUthnow.org and follow us on LinkedIn, Facebook, Instagram and Twitter.

About Bay Area Host Committee
The Bay Area Host Committee (BAHC) is the region's first long-term sports entity, dedicated to uniting the Bay Area through sport by building pride, connecting communities, and reenergizing the region. As a nonprofit, BAHC partners with local teams, civic leaders, and businesses to bring world-class sporting events to the Bay Area—driving lasting economic, cultural, and social impact. BAHC is proud to have Boston Consulting Group (BCG), EA SPORTS, Kaiser Permanente and other visionary organizations as founding partners, supporting its mission to bring communities together and create lasting legacies through world-class events and sports. For more information, visit www.bayareahostcommittee.com or email us at [email protected]. 

About the 49ers Foundation
For over 30 years, the 49ers Foundation has harnessed football to educate and empower Bay Area youth through collective and innovative community-focused strategies. From award-winning STEAM education and nationally recognized youth football programs, to impactful community partnerships with leading nonprofits, the 49ers Foundation is tirelessly dedicated to inspiring the confidence and collaboration youth need to tackle what is possible. Since 1991, the 49ers Foundation has invested more than $70 million back into historically underserved Bay Area communities in support of its commitment to remain faithful to the next generation. 49ers.com/foundation

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. 

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo. 

About the PepsiCo Foundation
The PepsiCo Foundation, the philanthropic arm of PepsiCo, invests in the essential elements of a sustainable food system with a mission to support thriving communities. Working with nonprofits and experts around the globe, we're focused on helping communities obtain access to food security, safe water and economic opportunity. We strive for tangible impact in the places where we live and work—collaborating with industry peers, local and international organizations, and our employees to effect large-scale change on the issues that matter to us and are of global importance. Learn more at www.pepsicofoundation.com.  Follow us on Instagram and  LinkedIn.

About Domino's Pizza®
Founded in 1960, Domino's Pizza is the largest pizza company in the world, with a significant business in both delivery and carryout. It ranks among the world's top public restaurant brands with a global enterprise of more than 21,500 stores in over 90 markets. Domino's had global retail sales of over $19.4 billion in the trailing four quarters ended June 15, 2025. Its system is comprised of independent franchise owners who accounted for 99% of Domino's stores as of the end of the second quarter of 2025. In the U.S., Domino's generated more than 85% of U.S. retail sales in 2024 via digital channels and has developed many innovative ordering platforms.

About Amazon Access 
Amazon Access is a one-stop-shop for customers to explore programs, discounts, and features that make shopping on Amazon even easier and more affordable, like payment with SNAP EBT, Access Discounts, and Prime Access – a discounted membership for qualifying government assistance recipients and income-verified customers that is half of the cost of a regular Prime membership. Grounded in convenience equity, Amazon Access strives to reduce barriers for lower income individuals to access what they need to live healthy lives. Visit amazon.com/access to learn more.

SOURCE GENYOUth