LOS ANGELES, April 21, 2011 /PRNewswire/ -- EXTREME MUSIC, the production music arm of Sony/ATV Music Publishing, has partnered with super-producers Timbaland and Mike "Daddy" Evans to co-executive produce a series of Urban Pop songs with a stunning lineup of new talent from Timbaland Productions, it was announced today by Russell Emanuel, CEO and President of Extreme Music.
"I'm looking forward to unleashing the Timbaland Productions crew on this exciting new project," said Timbaland. "The songs we're producing for Extreme are gonna blow people's minds."
With a string of hits ranging from Justin Timberlake to Diddy, Timbaland and Evans will produce 75 brand new tracks over the next year with the hottest up-and-coming talent from the Timbaland productions stable. The first of these highly-anticipated releases to join Extreme's already unrivaled line up will be delivered summer 2011.
"Extreme is renowned for playing boundary bustin' trump cards and this is no exception," said Emanuel. "Our urban music offering is already second to none with Snoop, Quincy and Rodney Jerkins – adding these guys means we now have all the bases loaded."
"I'm always looking for new ways to break boundaries and stay on top of changes in the industry, both creatively and from a business perspective," added Evans. "This partnership with Extreme gives us a great new avenue to introduce the up-and-coming, innovative talent we're nurturing here at Timbaland Productions."
"Timbaland, Mike Daddy, Dennis Dunphy (exec advisor) and Timbaland Productions are known for their success at being two steps ahead with their musical genius, originality and experimentation," said Media & Entertainment Industry Advisor Mith Niles, who brought the parties together. "Extreme has shattered any boundaries on the power of production music. There's no telling what the pairing of these two powerhouses will accomplish."
Super-producer Timbaland has stamped his indelible imprint on the music scene since the mid-1990s. His production has helped create career-defining hits for artists such as Jodeci, Aaliyah, Ginuwine, Missy Elliott, Destiny's Child, Ludacris, Snoop Dogg and Jay-Z, among many others. Respected beyond the genres of urban and hip hop music, Timbaland, whose musical influences cross cultural lines, has also been sought by diverse superstars whose music similarly knows no boundaries, from pop star Justin Timberlake to avant-singer Bjork. Released April 3, 2007 is his second solo album, Timbaland Presents Shock Value (Blackground/Interscope/Mosley Music Group). That disc follows his producing of the majority of the tracks, including the #1 "SexyBack," on Timberlake's #1 charting, multiplatinum FutureSex/LoveSounds, which followed their work together on Timberlake's previous smash, Justified. Timbaland's trademark sound has spawned numerous imitators—yet he has always remained the acknowledged originator.
About Mike (Daddy) Evans:
Mike (Daddy) Evans' entrepreneurial approach, level of expertise, and remarkable ability to network with almost anyone allowed all avenues to achievement accessible. His production collaborations with everyone from Timbaland, Diddy, Justin Timberlake and LL Cool J to Britney Spears, Katy Perry Jennifer Lopez and Miley Cyrus highlight the respect for his creative music vision and passion. As Executive Producer/Production Coordinator for Timbaland Productions – managing a fresh world class team of producers such as Jim Beanz, Wizz Dumb, and Sebastian among others – Evans continues to be on the forefront of new artist discovery and genre breaking music.
About Extreme Music:
World-renowned as the "Bad Boys of the Industry," Extreme, the Production Music Library arm of Sony/ATV Music Publishing, have made it their duty to change the face of library music. Since exploding onto the scene in 1997 these production music zeitgeists have consistently delivered an industry-quaking catalogue that leaves their competition sleeping with the lights on and establishes them as the undisputed masters in their field. Their unrivalled A-list packed roster famously boasts names such as Quincy Jones, Hans Zimmer, Snoop Dogg, Rodney Jerkins, Robbie Nevil, Junkie XL, Paul Oakenfold, Mark Mothersbaugh and Vince Clarke to name a few.
Users addicted to Extreme include music supervisors for hit shows such as Glee, Mad Men, 30 Rock, Entourage, It's Always Sunny in Philadelphia, The Office and Gossip Girl; blockbusters and trailers including The Fighter, Hop, Avatar, Twilight Saga: Eclipse, Inglourious Basterds, Inception, and the Harry Potter series; and memorable advertising campaigns for Coca Cola, EA, Virgin Atlantic, Phillips, Stolichnaya, Ford, Puma and AT&T. For more information, go to www.extrememusic.com
SOURCE Extreme Music