Sure launches insurance industry's first Model Context Protocol (MCP) capability, enabling AI agents to quote, bind, and service policies

Breakthrough milestone provides new technology rails for AI-powered insurance globally

DALLAS, June 10, 2025 /PRNewswire/ -- Sure, the insurance technology leader that unlocks the potential of digital insurance, today announced the launch of the insurance industry's first Model Context Protocol (MCP) capability that enables AI agents to autonomously quote, bind, and service insurance policies. The first of its kind infrastructure is a seismic shift in how insurance operates globally, with Sure providing the technology rails for artificial intelligence to seamlessly interact with insurance systems end-to-end.

"We're ushering in a new era in insurance technology," said Wayne Slavin, CEO of Sure. "By integrating MCP capabilities into insurance infrastructure, we're not just improving existing processes – we're fundamentally reimagining how insurance can be delivered. AI agents can now handle the entire insurance lifecycle autonomously, from initial quote through binding and ongoing service, creating unprecedented efficiency and accessibility for both consumers and insurance providers globally."

Sure's MCP implementation represents the first time AI agents have been granted direct access to core insurance operations through standardized protocols. The technology enables AI assistants, chatbots, and autonomous agents to seamlessly integrate with Sure's insurance infrastructure, empowering them to generate accurate quotes, execute binding decisions, process policy changes, handle claims initiation, and manage customer service interactions—all without human intervention.

This technological milestone addresses a critical gap in the insurance industry, where legacy systems have historically required human operators to bridge the gap between customer needs and insurance fulfillment. Sure's MCP capability eliminates this friction by providing AI agents with direct, secure access to insurance functionality through standardized protocols that ensure reliability, compliance, and security.

Introducing AI automation to insurance

The introduction of Sure's MCP capability comes at a pivotal moment as businesses across industries increasingly deploy AI agents to handle complex customer interactions. Insurance has remained one of the last frontiers for AI automation due to regulatory complexity and the mission-critical nature of coverage decisions. Sure's MCP breakthrough finally unlocks this potential, enabling AI agents to deliver instant, accurate insurance solutions.

For businesses integrating AI agents, Sure's MCP capability delivers:

• Instant Policy Quoting – AI agents can generate accurate insurance quotes in real-time based on customer requirements
• Autonomous Binding – AI agents can execute policy binding decisions within predetermined parameters
• Seamless Policy Management – Full lifecycle policy administration through AI agent interfaces
• Integrated Claims Processing – AI-agent powered claims initiation and status updates
• Regulatory Compliance – Built-in compliance guardrails ensure all AI actions meet regulatory requirements
• Multi-Carrier Access – Single MCP interface provides access to Sure's entire carrier network

Early adopters experiencing transformative results

"The insurance industry has been waiting for this moment," added Slavin. "MCP represents the missing link between AI capability and insurance infrastructure. We've essentially built the highway system that allows AI agents to navigate insurance operations safely and efficiently."

Early adopters are already seeing transformative results. Beta partners report 95% reduction in quote-to-bind time, 80% decrease in customer service response times, and unprecedented customer satisfaction scores as AI agents deliver instant, accurate insurance solutions 24/7.

Sure's MCP capability is available immediately for enterprise clients and developer partners across all supported insurance lines and geographic markets. The company plans to expand MCP functionality to additional insurance products and services throughout 2025.

About Sure
Sure is the global insurance technology leader that unlocks the potential of digital insurance. Global brands and market-leading insurance carriers from the Fortune 500 build and launch sophisticated embedded insurance products on Sure's SaaS infrastructure to distribute, service, and scale digital insurance. Sure's insurance expertise combined with its technology increases revenue streams and accelerates market growth while revolutionizing the customer experience. Visit sureapp.com and follow us on LinkedIn and X.

Contact:

Ben Veghte
Head of Communications & Marketing
[email protected]

SOURCE Sure