Surge in Demand for Over The Top Content (OTT) Streaming Channels Due to COVID-19 - TBRC Report Insights

USA - English

• USA - English

LONDON, June 12, 2020 /PRNewswire/ -- The global over the top (OTT) streaming market is expected grow from $104.11 billion in 2019 to $161.37 billion in 2020 at a compound annual growth rate (CAGR) of a whopping 55%. The exponential growth is mainly due to worldwide lockdown caused by the COVID-19 outbreak, during which subscription to various OTT streaming channels and viewership has increased. The market is then expected to stabilize and reach $169.4 billion in 2023 at CAGR of 14.0% from 2021.

The over the top content (OTT) streaming market consists of sales of over-the-top content (OTT) streaming services and related products that provide streaming video services through the internet. Examples of well-known OTT players include Apple TV, iTunes, Netflix, Roku, Hulu, and Amazon among others.

Read More On The Business Research Company's OTT Streaming Market Report:

https://www.thebusinessresearchcompany.com/report/ott-streaming-global-market-report

Shift In Consumer Behavior From Traditional Subscriptions To Streaming Services

The increasing change in customer's social behavior, which is shifting from traditional subscriptions to broadcasting services and to over-the-top (OTT) on-demand video and music subscriptions every year, will drive the OTT streaming market in the forecast period at a very fast pace. Various segments of the population have started using video streaming services instead of regular television for entertainment, due to added benefits such as on-demand services and ease of access. Countries such as India and China are expected to see an exponential rise in the number of content streaming users in video-streaming and pay per view services. In March 2018, OTT content streaming service, Netflix, announced its plans to add 100 million users from India to their existing 125-million base worldwide. The increase in customer base will boost the growth of the OTT streaming market.

Streaming On 4K Televisions Is The Latest Trend In The OTT Streaming Market

Streaming on 4K televisions is a key trend in the OTT (Over-The-Top) streaming market. A 4K resolution is typically 3,840x 2,160 pixels and is also known as UHD or Ultra-High Definition. This is the highest level of high-definition video quality available to film, television, and sports viewers these days. Nowadays, most of the latest TVs are 4K compliant. They are extremely costly but for under $1,000 (or even under $500) 4K tubes are available. Major streaming services such as Netflix, Disney+, and Amazon Prime Video have included premium 4K and 4K content in their services. FuboTV became the first live-TV to provide coverage in 4K with HDR in July 2018. The only sports event that took advantage of this improved visual quality was the World Cup matches in 2018, but later the company added some NCAA football matches in 4K.

Request A Free Sample Of The OTT Streaming Market Report:

https://www.thebusinessresearchcompany.com/sample.aspx?id=3127&type=smp

Walt Disney's Acquisition Of Hotstar

Companies in the OTT streaming market have been investing in mergers and acquisitions to strengthen their business. For example, in March 2019, The Walt Disney Company, a media and entertainment conglomerate, acquired 21st Century Fox for $71 billion and now owns Hotstar. Through this acquisition, Hotstar is now rebranded as Disney+Hotstar, thus localizing Disney+ movies and shows by dubbing or adding subtitles in Indian languages. Hotstar is an over-the-top streaming service owned by Novi Digital Entertainment, a subsidiary of Star India.

Here Is A List Of Similar Reports By The Business Research Company:

Digital Publishing And Content Streaming Global Market Report 2020-30: Covid 19 Impact And Recovery

Smart TV Market Global Report 2020-30: Covid 19 Growth And Change

Interested to know more about The Business Research Company?

The Business Research Company is a market intelligence firm that excels in company, market, and consumer research. Located globally it has specialist consultants in a wide range of industries including manufacturing, healthcare, financial services, chemicals, and technology.

The World's Most Comprehensive Database

The Business Research Company's flagship product, Global Market Model, is a market intelligence platform covering various macroeconomic indicators and metrics across 60 geographies and 27 industries. The Global Market Model covers multi-layered datasets which help its users assess supply-demand gaps.

Contact Information :
The Business Research Company 
Europe: +44-207-1930-708
Asia: +91-8897263534
Americas: +1-315-623-0293
Email: [email protected]
Follow us on LinkedIn: https://in.linkedin.com/company/the-business-research-company
Follow us on Twitter: https://twitter.com/tbrc_Info

SOURCE The Business Research Company