Sustainable Brands '10 Closes With the Promise Realized for Game-Changing Innovations and Insights That Create Better Brands Focused on People, Planet and Profit

SAN FRANCISCO, June 16 /PRNewswire/ -- The Sustainable Brands 2010 (SB '10) conference, produced by Sustainable Life Media, reached capacity again this year with attendees working  to identify the ideas, discover the tools and build productive new partnerships that will help drive sustainable brands in the future.  More than 700 brand leaders attended, including well-known global brands such as Best Buy, Clorox, The Coca-Cola Company, Del Monte Foods, Dell, eBay, Frito Lay, IDEO, Nokia, Nike, Panasonic, PepsiCo, SAP, Starbucks, Staples, Target, Timberland and Unilever.

"Sustainable Brands '10 improved once again on every metric, reflecting the growing recognition that our community is leading the way when it comes to redesigning the 21st century connection between brand innovation/commerce and culture," said Founder and CEO of Sustainable Life Media, KoAnn Skrzyniarz. "We continue to see new ideas from both entrepreneurs and global brands that respond to the changing environmental context in which brands and businesses operate."

This year, 11 finalists competed at the 2nd annual Sustainable Brands Innovation Open, an early stage business competition focused on connecting socially responsible investor communities with the most innovative social and eco-entrepreneurs.  Grand Prize winner, BioLite, received a $10,000 prize (donated by Nike) towards fostering their business, access to the esteemed panel of judges for business advice, and a brainstorming session with IDEO.

As part of the conference program, an ongoing discussion of the role brands play in helping shape and support the American Dream was re-introduced by visionary brand leaders such as Eric Park, Creative Director at Ziba Design; Marc Mathieu, Founder of BeDo; and John Creson, Executive Creative Director of Addis Creson. From the many conversation and dialog sessions at the conference, an exciting new framework began to emerge that begins to provide a clearer vision of how brands can help restore the American Dream and recapture the motivational power of the original idea.

"It's time to reestablish the connection between sustainability and the traditional American pursuit of freedom and opportunity," said Skrzyniarz. "Based on the enthusiastic feedback from conference attendees, we are planning future ways to progress this discussion within and beyond our Sustainable Brands community.  Stay tuned!"

For a recap of the discussion to date, go to www.americandreamjournal.org.

Sustainable Life Media announced plans for the Sustainable Brands 2011 conference, June 6-9, 2011 again at the Monterey Conference Center.  More info at www.sustainablelifemedia.com/events.

About Sustainable Life Media

Sustainable Life Media (SLM) is the leading producer of sustainable business conferences and educational events, with products and services designed for the sustainable business community including membership, e-newsletters, online learning, community, and the flagship Sustainable Brands conference.  Subscribe to SLM Newsletters for free, http://www.sustainablelifemedia.com/newsletters.

SOURCE Sustainable Life Media