Sustainable Brands '10 to Showcase Innovation From Global Brands, Start-ups and Pre-Start-up Teams With New Ideas Looking for Support

BURLINGAME, Calif., May 18 /PRNewswire/ -- In just 20 days, Sustainable Brands '10 (SB'10) delivers once again on its promise to inspire and support innovation for sustainability by linking people with ideas and solutions that promote positive change in the global business marketplace and drive systemic change.

Innovators speaking at the conference include Brooke Farrell, co-founder of RecycleMatch, who will share case studies of companies achieving zero waste goals by making the waste = resource connection; and Paul Stamets, founder of Life Box and renowned mycologist, who will speak on how the disruptive use of the mycelium fungus in packing boxes can help reseed the world.

New sustainable consumer product innovation will be explored via case studies of a wide range of relatively new brands.  Hear stories about sustainable underwear, eye-glasses and chocolate (with Jeff Denby of PACT, Alessadro Lanaro from MODO and Fred Potok of Armani Chocolates) as well as surfboards, shopping bags and more.

Transportation re-designed with sustainability and alternative fuel sources in mind will be explored by Alexi Khajavi of Nature Air and John Viera of Ford Motor Company, along with participation from Imagine Surfboards, who has found a way to reduce the carbon of its surfboards by 60%, and Joby Electric, maker of a first-of-its-kind, all-electric commuter airplane.

"Sustainable Life Media was launched to build a bridge to better brands," said KoAnn Vikoren Skrzyniarz, CEO of Sustainable Life Media.  "We exist to amplify the creativity and problem solving excellence being displayed in both old-world global brand companies AND just out of the gate entrepreneurs who are starting fresh with sustainability at their core. We are thrilled with the range of innovators we are seeing at this year's conference."

Launched last year, a core feature of the Sustainable Brands Conference is the Sustainable Brands Innovation Open, a new venture competition focused on consumer brand plays, as well as on b2b solutions for helping improve the sustainability of existing brands.  This year's competition, featuring an all-star panel of judges, saw a 50 percent increase in submissions over last year with a stellar list of ventures submitting.  

About Sustainable Brands Conference

Widely reputed to be the most compelling sustainability conference of the year, Sustainable Brands 2010 will convene more than 800 brand leaders, top executives from the global brands leading sustainable innovation today, all types of designers participating in this global shift, and an unprecedented list of others. Registration is open and seating is limited: http://www.sustainablebrands10.com.

About Sustainable Life Media

Sustainable Life Media (SLM) is the leading producer of sustainable business conferences and educational events, with products and services designed for the sustainable business community. For more information, please visit: http://www.sustainablelifemedia.com/about.

SOURCE Sustainable Life Media